Workfront & Marketo

[Kelly_Harman]

Has anyone used the workfront to Marketo integration? I would like to know what worked well with it and what were pain-points. I'm having a hard time finding people who have tried this but my team wants to move in this direction.

Thanks in advance

Kelly

[Sean_Tierney2]

Kelly—curious if your team ever moved forward with the Workfront Marketo integration and what the experience was like? If not, did you find another solution to fill your needs? We’ve been evaluating similar use cases.
Thanks!

Sean

[katelynmougey]

Checking in on this thread. Has anyone gone through with the Workfront and Marketo integration? If so, what are your thoughts? Thanks! 

- Katelyn

[Catzilla]

My company is using Workato & Jeto to push email campaigns from WF to Marketo. 

Pros: 

• When already using Jeto, it saves time and training. They don't have to learn Jeto on top of the rest of our tech stack
• Saves us some time copy-pasting from WF requests 

Cons:

• Not everything integrates. For example, the email banner must contain an image file link, or it won't work. We have to manually upload images from WF documents to the design studio.
• Requestors don't realize that changes after request submission don't go through. We do this on purpose (to prevent accidents and multiple people fiddling with an email) but this causes confusion. It also means changes are manual for us email creators

Overall I'm glad we've built out this integration (which we luckily had the resources for) but I do wish some WF objects integrated with Marketo to make the process smoother

[Andy_Paul]

Hi @Catzilla - thanks for sharing these great insights. I work on the Product team at Adobe and it would be great to talk about this more. I DM'ed you details. 

[Robert_Nichols1]

make a native connector from WF->Marketo thats not a paid extra 😉

I'm moving from Wrike to Jira as service management, cant justify paying adobe extra $$ to integrate its own products!

[Robert_Nichols1]

so having chatted to Workfront:

It connects to AEM (the adobe website CMS) out of the box

If you want to connect to Adobe Marketo Engage.... you have to buy Workfront Fusion licenses, which is expensive... so not sure anyone will have done so.

I suspect people will wait for Adobe to scrap the v1 Workfront and release something on the Adobe architecture that integrates better.

The Workfront team sent this as a case study:

https://blog.adobe.com/en/publish/2021/03/26/how-poly-shifted-gears-to-reach-new-audiences-with-adob...

[Pierce_Ujjainw3]

Curious Kelly what kind of things you would envision managing with Workfront & Marketo? Would Workfront drive requests of program creation etc?

[Kelly_Harman]

Yeah, they would want WF to create programs in Marketo.

[Dan_Stevens_]

As far as I know, there is no native integration between the two platforms. Have a look at my reply in this thread: Re: CRM Creating Programs in Marketo

[Vineela_Maram]

Hi Kelly,

We use workfront in our company but we never thought of integrating this with Marketo.

Could you let me know the objective behind this.

Thanks,

vineela.

[Kelly_Harman]

They want to do it so things are named the same in CRM, Marketo and WF so we can find things and report on them. My concern is that having WF create programs in Marketo seems more messy than solving problems. I was just wondering if anyone else has done this.

[Andy_Paul]

Hi Kelly - just curious to understand more about why you think this might get messy...

How does your team create programs today?

Are there certain parts of the process that you think would not translate well to an a more programmatic flow of creating programs from Workfront?

Are there certain parts to program creation that you think would benefit more from a more programmatic/automated approach?

Thanks!

[Vineela_Maram]

Hi Kelly,

I hope you are already aware of this. Adobe is to acquire Workfront. It is not been finalized yet though.  I will be curious to look at their roadmap post acquisition..

Just wanted to check with you to see if you have made any progress with workfront and marketo?

thanks,

vineela.

[Vineela_Maram]

thanks for the insight Kelly.