Doing something based on just opens is risky. What about those people that did open, but didn’t have images enabled (which is the default in Outlook)? Or those people that didn’t o...
Check your email template. If editable image elements are coded with an <img> tag, this is not editable. You'll need to use a <div> instead. More information here: Email Template S...
One option is to create an "Interesting Moment History" field - where you store a continuous feed of IMs each time a new one is triggered; and an "Interesting Moment Score" field. ...
By chance do you have the Advanced Analytics (Revenue Explorer) add-on? If so, I've found running an Email Analysis report to be the easiest and most flexible.
This is fine if you’re sure the user will be submitting the form with the hidden UTM fields on the first page they visit. After that, those parameters are lost. The reason cookies ...
Jesse - this is expected behavior. Marketo will only dedupe against existing leads during form submit and list import. New records created in CRM will always create a new record in...