We take this one step further and score based on the type of an event that was attended (BTW, this is part of our global/default scoring model - we don't score within the programs ...
Yes, the token-approach makes it very easy to get a birds-eye view of your entire scoring model; and allows you to quickly make tweaks/changes as needed. I'll be touching upon this...
Mads - here's a sample of the smart list and two flow steps for a single smart campaign (in this case, clicking more than 5 or more links on our website within 12 hours):
One of campaign managers came to me today and wanted to know the number of all-time downloads for a specific PDF file that's part of a campaign that has been live since September 2...
No worries, Christine - We'll try to help out as best as we can, knowing that you'll probably be relying quite heavily on the Community.Once the munchkin code is on the page, you n...
Currently we're limited to the following frequency when defining report subscriptions:DailyEvery Mon-SunFirst of the MonthWe also send out quarterly reports to our field marketers....
Thanks. We use the import list approach for almost anything that's done offline - like events. But this probably won't work here as this is activity that's happening on a daily bas...
We use a central teleprospecting group that focuses on setting appointments for our sales teams. There's usually a single teleprospecting campaign/program around a common business ...
One important thing to note is that all recipients who recieve "forward to a friend" emails, are automatically set to "unsubscribed = true" in Marketo. So if they do register for a...