I think you're effectively describing a first touch vs multi-touch model.Rather than get philosophical, you could rely on the out of the box tools in Marketo analytics.Effectively ...
I use Lead Source for generic terms: 'web', "newsletter", "utm_source=", etc.. I hate the idea of anyone creating lead source manually. Also, once it's set, it can't be changed. I ...
Hi guysI recently updated our email template to the editor 2.0 and thought I'd share my experiences if others are interested in wondering where/how to get started.A really fantasti...
You could use an external dashboard provider. I usually say Klipfolio but I'm having some issues right now with a large list size that Klipfolio won't access.
Is there a way of accessing last interesting moments through the API? You can expose boring things like lead details.. but not sure about last interesting moments or activities?
Marketo needs to build Sales Insight as a standalone.They were on the right track with the Chrome plugin, but it's actually a Gmail add-on (and it's not very good).