Leanne_Persang

Level 4

Joined the community 24-06-2016

Level 4

Marketing Communications Specialist

Pittsburgh, PA

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Do accounts listed in Marketo without email address count towards the ...

by Leanne_Persang 01-20-2017

We have accounts in Marketo without email addresses -- do those count towards the subscription number? Or, does a lead need to have an email address for it to count?

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1666 0 3

Lead Management
Re: Best Practices for Managing Possible Duplicate Leads

by Leanne_Persang 01-12-2017

Data quality assurance is essential. Why is yet another third party tool required for Marketo? We also have a large amount of duplicates, but I find it hard to justify additional spend on something that should be built into Marketo. Tom, did you explore the costs for the third party tool or Marketo'...

Discussions

8893 3 3
Reporting: What Marketo reports do you use most often / find most bene...

by Leanne_Persang 01-04-2017

I've been tasked with quarterly reporting, but not quite sure what reports would provide the most value. What quarterly or yearly reports have you created that have proven to provide the most value and insight for your organization?

Discussions

2669 1 3
Re: Inactive leads: Reactivation campaign ideas for B2B

by Leanne_Persang 01-04-2017

Thanks! At what point do you say the lead is inactive and make him/her un-emailable and stop all marketing communications?

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3725 0 1
Re: Inactive leads: Reactivation campaign ideas for B2B

by Leanne_Persang 01-04-2017

Thanks, Lauren! At the end of the campaign if no action is taken, do you mark these leads as non-emailable and no longer send communications?

Discussions

3725 0 1
Re: Inactive leads: Reactivation campaign ideas for B2B

by Leanne_Persang 01-04-2017

Thanks, Greg! What do you do if the user takes no action (no open email, no clicks) after the first 3-1-pause or second 3-1 send? Do you send an email with the option to unsubscribe from emails or change subscription frequency?

Discussions

3725 0 3
Inactive leads: Reactivation campaign ideas for B2B

by Leanne_Persang 01-03-2017

Looking for some ideas on how to reawaken sleepy email subscribers with reactivation campaigns. Any examples of ones used for B2B (we do not use coupons or offer discounts)? How many emails (best practice) should be in a reactivation campaign?Thanks for the help!

Discussions

4214 0 8
What to do with MQLs that you cannot get in touch with?

by Leanne_Persang 01-03-2017

We have some MQLs with incomplete data (missing address or company name, etc.) and therefore will not push to CRM via our connector. They sit in a list and our team attempts to follow up with them via phone call or email.However, some leads are unreachable/unresponsive after multiple attempts. What ...

Discussions

1112 0 1

Lead Management
Re: Segmentation examples: How do you segment your leads?

by Leanne_Persang 12-30-2016

Thanks for your responses - helped me to build up our segmentation lists!

Discussions

2702 0 0
Segmentation examples: How do you segment your leads?

by Leanne_Persang 12-29-2016

We currently have two lead segmentations in place: Audience Type and Geographical. However, I'd like to create some more (for reporting purposes and for the dynamic content feature), but was curious how you all segment your leads... and what has been most useful. Thanks in advance!

Discussions

3904 0 4