Level 4
Joined the community 24-06-2016
Level 4
Pittsburgh, PA
Marketing Communications Specialist
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We have accounts in Marketo without email addresses -- do those count towards the subscription number? Or, does a lead need to have an email address for it to count?
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Data quality assurance is essential. Why is yet another third party tool required for Marketo? We also have a large amount of duplicates, but I find it hard to justify additional s...
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I've been tasked with quarterly reporting, but not quite sure what reports would provide the most value. What quarterly or yearly reports have you created that have proven to provi...
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Thanks! At what point do you say the lead is inactive and make him/her un-emailable and stop all marketing communications?
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Thanks, Lauren! At the end of the campaign if no action is taken, do you mark these leads as non-emailable and no longer send communications?
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Thanks, Greg! What do you do if the user takes no action (no open email, no clicks) after the first 3-1-pause or second 3-1 send? Do you send an email with the option to unsubscrib...
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Looking for some ideas on how to reawaken sleepy email subscribers with reactivation campaigns. Any examples of ones used for B2B (we do not use coupons or offer discounts)? How ma...
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We have some MQLs with incomplete data (missing address or company name, etc.) and therefore will not push to CRM via our connector. They sit in a list and our team attempts to fol...
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Thanks for your responses - helped me to build up our segmentation lists!
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We currently have two lead segmentations in place: Audience Type and Geographical. However, I'd like to create some more (for reporting purposes and for the dynamic content feature...
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