Hi community!   We have a form on our website that gates a piece of content. In the past, I have created a “Gated Content” program which listens for form fill out then sets acquisition (if empty) and sends the email with the link to the asset.   However, while the actual asset acquired the lead, various channels point to the gated piece of content (e.g., social media and digital ads). Did LinkedIn actually acquire the lead or the asset itself? Did the ad on the third party website acquire the lead or the asset itself?   For example, should I set up a “Social Media” program for this particular campaign and the acquisition program is the social media program (fills out form with referrer that includes the UTM parameters of social and the campaign)? Likewise, should I set up a “Digital Advertising” program for acquisition where the campaign listens for the referrer with the digital advertising UTM parameters? Doing it this way, we can add costs of the program and get cost per lead. We can also have more detailed reporting under one program.   I’d still need the “Gated Content” program since leads can find the page without UTM parameters – organically. Also, there can be other efforts I am not aware of pointing to the page.   Am I overcomplicating the whole “Acquisition Program”? What strategy is your company using for setting acquisition for effective reporting? ... View more

Where do I access the latest 2019 MCE practice exam? ... View more

I recently attended a webinar on email marketing and the AI copy writing tool, Phrasee, was mentioned. Curious if anyone has used with Marketo and found it to be valuable with increasing open rate and CTRs. ... View more

Can someone explain to me to difference between Advanced Report Builder and RCE/RCA? Or, is it the same and just a new name for RCE/RCA? ... View more

While I understand there is a checkbox in the settings to set permissions for users to access the workspaces. However, are there any options beyond access/no access? For example, can I allow a user to access a workspace and only give rights to clone campaigns - or, if that is not possible, then just have "read only" access? We are beginning to expand globally and entry level users are entering the instance. While we want them to be able to save time by cloning programs (especially email send programs and email nurtures), we do not want to allow the ability for the user to move, delete, or change the programs, campaigns, or assets in the workspace. ... View more

We are about to begin to build Salesforce integrations in the Marketo sandbox and before we do this we want to understand how easy or difficult it is to remove integrations.  Once the integrations are built, are they “permanent” in nature?  If not, how easily can they be undone?  Or, would we have to blow everything away and begin from scratch? ... View more

I have a form with the country field required and always showing and visibility rules on the State and Province fields. -> If the country field selected is United States, the State field will show. -> If the country field selected is Canada, the Province field will show. However, I added an additional field asking people if they want a free sticker. If they answer yes, then the remaining Address fields will appear: - Address - City - State or Province depending on the country field. The issue is... when I select the country field, the State or Province fields show when those should only show if the field asking about the free sticker is Yes. How can I get the Show State and Show Province visibility rule to apply to both the person selection Yes and the Country? Adding both rules (like in the screen shot below) did not work. Thanks for your help! ... View more

Hi everyone! We are looking to start a blog and would also like a "Netflix" content experience for our assets. We are evaluating Uberflip, but wanted to know if there is another vendor you would recommend? The vendor would have to integrate with Marketo. Thanks! ... View more

We will be learning RCE soon - very excited - and, we have been asked by the trainer to provide a list of reports we'd like to see. Curious to hear from those using RCE reports, which ones do you find to be the most insightful (for B2B)? ... View more