Hi, We started some month ago using Marketo and for now we used a simple naming convention. For assets we used EM: Email, FO: Forms, LP: Landing page, MA: Marketing Activity. Then we build the name with the an internal unit code. After that name of the campaign and date. At the end it looks like : EM_000_Hallowen_10/19. To stick to our multinational organization we just created folders per country, then every countries is responsible for the subfolder classification. Hopefully this will keep us organized for some months!
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