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Fantastic idea, Jeff. I NEED this like yesterday.
Yeah, every day for the past week or so I've been getting the same 2 or 3 expiry notices from past clients & prospects. Not really an issue, just annoying
Julz has you sorted, but you can also see the whole process in action here: Marketo-Fu - Episode 24: A/B Testing in Engagement Programs - YouTubenote: the use case is slightly customized around a/b testing in engagement programs, but it'll confirm how to set up the cadence and program controlling sm...
Fathom will have the next iteration of this printed on their booth at Summit. Speaking with clients, it really does help spark good conversation about strategy and priorities.That said, I'm going back brand-side in less than 48 hours. Amanda Thomas you'll be at Summit, right? We must hang out.
Hey Jennifer Flom - it was a free option on your registration. I think you may be able to have it added on when you pick up your badge on Saturday, but don't quote me on that. On this, and on all things #MKTGNation, Katie Pope will know best!
Kevin Lustgarten – There's no way you're getting around making a deck for something like that! Quick screenshots of the most impactful slides/sessions definitely help in that arena. Beyond that, I always linked out to all my notes (or exported a PDF from OneNote, if you're into that kind of thing)....
Glad they're useful! We'd love to "buy" you a drink at Summit if you're attending
Hey #MKTGNation!This is seriously almost a week and a half later than I intended to post this. As we're ramping up to Summit, we wanted to do a few chats that are a little more grand in scope, so a general discussion around how we all approach the sometimes-vague idea of "Marketing Strategy" seemed ...