Joe_Reitz

That's a fantastic idea for a post and would be one heck of a reference doc! A lot of people do it a lot of different ways, and many don't have the option of just pawning off a new field on their SFDC admin... You should do a Nation Talk about it, lest I steal your great ideas and take credit

I mean, I liked you a lot before... but we best frands now

LISTICLES! How have we not made this a thing already, Scott Wilder​???

Hey Val - I hope you're doing well!Not that rebrands happen super often, but I'd recommend tokenizing the key bits a la Universal Token method... Logos, colors, copyright dates, etc... That way you're still operating scalable programs in your day-to-day, but if a slight rebrand happens again, all yo...

Great post, Emily!One thing I'd add to the "Know Your Database" point is that it's also really an often-overlooked best practice to regularly trim the fat that ends up in there. In my own experience, I've seen cross-functional teams import large lists with no email addresses (), create thousands of ...

yeah, fair point on syncing - nothing is bulletproof. The occasions I was thinking of were a bit... unique. Running webinars in conjunction with a partner (paid through their site), and getting new registered attendee lists from them right up until about 10 minutes before the webinar. It was definit...

Not to be contradictory, but I've seen the G2M/G2W connection fail a few times in Marketo, and have heard similar horror stories of the sync failing mere minutes before a webinar is scheduled to begin.I've heard nothing but good things about On24, though.

You definitely could still do all of that inside the engagement program.Don't forget the super cool trick for doing A/B tests in engagement programs, either!

I'd be very interested to hear how other folks do it, but we generally use our nurturing programs simply as a vehicle for our content. The Engagement Score doesn't tell us a whole heck of a lot beyond "more higher is more gooder," but we still use that as a rough gauge for whether or not the content...

This was amazing, Courtney Grimes​! Thanks for sharing!