Joe_Reitz

Re: A/B Testing: 3 Options in Marketo

by Joe_Reitz 11-12-2015

mischief managed Glad you found it useful! There's going to be some truly mind-blowing stuff coming out later this month from some other Marketo Champs, so stay tuned!

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Re: "The Fold" in emails

by Joe_Reitz 11-06-2015

Thanks for the sanity check, Steve! This is more or less the exact message I'm trying to evangelize to my team.

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Re: A/B Testing: 3 Options in Marketo

by Joe_Reitz 11-02-2015

Yep, that's the idea here. Nation Talks is a pretty new idea, but stand by for more awesome videos from other Marketo Champs & power users this month!

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A/B Testing: 3 Options in Marketo

by Joe_Reitz 11-02-2015

Hi everyone,To open up the Nation Talks series, I wanted to share a quick overview of one of the most useful tools Marketo offers: A/B Testing.There are three main avenues you can take, and a big part of which type of A/B test you run is tied to what program type you're operating in. This video high...

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Marketing Solutions
Re: Have Marketo Tips & Tricks? Share them Here!

by Joe_Reitz 10-30-2015

Fake it till you make it

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"The Fold" in emails

by Joe_Reitz 10-29-2015

Opinion question for the masses... How do you feel about designing emails for the fold? Have you found keeping the CTA above the fold significantly increased open rates, or do you get better performance from hero images? I'm just curious to know what everyone's experiences have been regarding opens/...

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Marketing: Email Marketing & Brand Marketing
Channel Cluster

by Joe_Reitz 10-13-2015

I'm certain we're not the only ones to encounter this issue... When we were new to Marketo, we didn't really have a firm grasp on how we'd use program channels in reporting. We also had lots of uninformed hands making new programs, assigning them to the wrong channels, and a wide variety of other Ma...

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Re: Pro-Tip: Disable Cookies on a Landing Page

by Joe_Reitz 10-07-2015

my pleasure

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Re: How to stop a hyperlink from turning blue in email editor

by Joe_Reitz 10-07-2015

if you need the text it to stay white, try using an !important declaration to override any other styling. Text-decoration will keep it from being underlined, but color is a different property. And remember, most email clients like Gmail, Yahoo, etc. prefer seeing in-line CSS... It's painstaking, but...

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Re: Nurture Campaign Flow

by Joe_Reitz 10-02-2015

The short answer is no. They won't receive the same email again.Here's how it was explained to me: In the case of a stream, Marketo always starts at the top and sees if the lead has received email 1. Then it moves on to email 2, 3, and so on until it finds an email that the lead hasn't received. If ...

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