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Great tips Karan Hari! I love the tip about using Date Wait Steps for the webinar reminders!
Yay, Kevin Lau! Excited to see you featured!
We were hitting our API limit during a particularly busy campaign season. We were able to get our API limit temporarily increased by opening a support ticket. If you need a more permanent solution, you can reach out to your Account Manager. Here's a post with more details: https://nation.marketo.com...
Is it across all emails? I've run into issues with email tests not working because the from email address was incorrect, which is always the first thing I check when my test emails aren't working.
It is not best practice to use nested Smart Lists within a Smart List as it can really slow down the processing since it needs to run through the logic for each of those Smart Lists, as well. I would recommend replicating as many filters as possible within your Email Program Smart List itself and th...
The View as a Webpage or View Online link will only work for a short time when generated with a sample email. You'll need to send yourself a live version of the email in order for the link to work for a longer period of time.
I totally agree with all of the above - folder structures, naming conventions and documentation are key!y I would also encourage you to think through what your most standard campaigns will look like and create a series of Program Templates to use as a starting point. There are so many little things ...
Great tips and tricks, Jenny Robertson! The Activity Log is a wealth of information once you start to dig into it!