Jep_Castelein2

You can create a new Email using the REST API, full documentation here: https://developers.marketo.com/rest-api/assets/emails/The most common process though is to put Program Tokens inside the email and populate the Program Tokens with new content via the API. Program Tokens docs: https://docs.marke...

Yeah, the UI works directly on the database. It doesn't use the REST API

Yes, it is confusing. It all starts with the fact that there is no direct relationship between an Email and a Program, or a Smart Campaign and a Program. You have to infer based on the location in the folder structure. Email returns the folderValue (ID) and folderType ("Folder" or "Program"). If thi...

Yes, that's a valid concern. "loopback form post" is limited to 30 calls per minute, so that is being throttled also. I often use AWS API Gateway, which has an easy way to authorize and throttle calls, probably similar to what you are doing.

I know it's not always easy to get sales to use their fancy CRM system in the right way, spreadsheets continue to be immensely appealing 🙂

I have used the "loopback form post" since 2011 so it definitely works. On the bottom of this article is a screenshot with an example: https://nation.marketo.com/thread/26442However, it is also fair to note that it has never been supported, so if you have any issues/questions, Marketo Support will n...

You should populate that in SFDC, not in Marketo. Even if you managed the populate it in Marketo, it wouldn't sync back to SFDC and it would be blanked out again. Maybe ask the SFDC admin to upload it (with Demandtools or another kind of powertool) or ask the sales team to identify the Accounts in S...

For activity type 6, the primaryAttributeValueId should contain the ID of the Email. I assume that Email lives inside the Engagement Program, so that way you can look it up. Since the Smart Campaign in an Engagement Program is embedded (= Hidden), that is probably not a good way to get to the Progra...

Also, you could consider using https://github.com/jepcastelein/marketo-rest-python/, which abstracts away a lot of the API details.

Not sure I fully understand your requirements. Since Marketo is synced with SFDC, I assume Accounts are managed in SFDC. But you upload your Target Accounts in Marketo, and then want to sync them back to SFDC? Wouldn't it be easier to create that "Target Account" custom field on the Account object i...