Thanks all.In the end Forms 2.0 and the referrer (being the page containing/submitting the form) was a hairy point.We ended up getting this to work in the following manner:Added fo...
I too have executed inactive removals before.Depending on the % over your contractual size, you have options as you've outlined.The suggestion from Dory Viscogliosi is also a grea...
Not an answer, but a question out of curiosity...Are you using any part of Sitecore's personalization?My last company used Sitecore, but we did not go with their capabilities for p...
After reading Allison Sparrow's post I got a crazy idea.What if you could create a form that could create & feed token values into a placeholder program for campaign requests?!Thi...
This one is not currently linked to Marketo.I was asking more for my knowledge (or lack thereof) of AdWords best practices.I know that historical performance is a factor in the Qua...
Slightly off topic, but a marketing question nonetheless...If you have an existing campaign that's been running about 6 months, and the objective of the campaign changes from "driv...
In Marketo all records are referred to as a Lead.Salesforce has both types of records, Contacts and Leads.When the data come into Marketo it gets 'flattened' into a single field on...
Also keep in mind that in other Email reports to use the number of delivered when calculating the percentages.A common misconception is that it is based on number of sent.