After reading Allison Sparrow's post I got a crazy idea.What if you could create a form that could create & feed token values into a placeholder program for campaign requests?!Thi...
This one is not currently linked to Marketo.I was asking more for my knowledge (or lack thereof) of AdWords best practices.I know that historical performance is a factor in the Qua...
Slightly off topic, but a marketing question nonetheless...If you have an existing campaign that's been running about 6 months, and the objective of the campaign changes from "driv...
In Marketo all records are referred to as a Lead.Salesforce has both types of records, Contacts and Leads.When the data come into Marketo it gets 'flattened' into a single field on...
Also keep in mind that in other Email reports to use the number of delivered when calculating the percentages.A common misconception is that it is based on number of sent.
Just to provide a heads up to the Community, I received this message from SFDC.As an admin of a Salesforce org that may use the TLS 1.0 encryption protocol with Salesforce, we want...