If your copyright year is inside of an editable area, updating it in the email template will not result in any changes in your existing emails. You will get drafts under all emails...
Have you considered building an email template with multiple different modules, and then just swapping modules between test version A and version B?You can download the BP-ES YYYY-...
In theory, you could create a custom field (Boolean) in Marketo, called "Do Not Sync to SFDC". When you import your list, you'd add a column for this field, and set it to "true", o...
Great article!However, instead of building two empty streams, you could simply pause the leads with the "Change Engagement Program Cadence" flow step. This would stop the emails wh...
I would strongly advise against using underscores in any naming. Not only do they take more space than spaces or dashes, they are invisible when the program name is hyperlinked. In...
I like the 4 digit year, because it makes it immediately clear that it's not the day of the month. "16" could be year or month, and the next person may interpret the naming convent...
Hi Leah:I generally recommend not to import any lists directly into the database, but rather use Programs and import under the Membership tab.This will prompt you to specify a stat...
Hi Justin:Basically, you are using program statuses to track the progress in the buying cycle instead of engagement and program influence.This makes me wonder how you handle this o...
I find it easier to use two separate forms - one for preferences, and one for the unsubscribe. On the landing page, the form with the options would be at the top, and the "unsubcri...