Vinay_Kumar

Program templates are a great idea. It makes things faster and easier in the long run with utmost efficiency and accuracy. Typically, programs like webinars, events, emails, blogs, and online advertising need to be built again and again. Hence they should have templates.

Are you planning to use the same content for both audiences based on a persona as well as an industry? If yes, then you need to create an engagement program with three streams Awareness, Consideration, and Evaluation, and set the transition rules to change the streams based on the lead's activity. ...

We audited the instance deeply and performed certain actions according to our findings. Here are some actions that we took:1. Updated the complex process to a simpler version keeping best practices and goals in mind. 2. Deactivated unnecessary campaigns3. Converted the trigger campaigns to batch cam...

We analyzed the lead details and some other things as well and found that most of the leads that are missing from the drift didn't visit any landing page with a Munchkin ID hence they don't have cookie IDs. Drift recognizes Marketo lead only if they have a cookie ID associated with them or the lead ...

@Jon_Chen could you please share more information on this?

thanks for sharing the information on this update

Nice Read!Marketo has great features and also added several other cool features which can enhance the marketer’s capability to use the tool most efficiently.

Thanks for sharing your inputs here! I checked the API consumption details and drift is not consuming that much of APIs. I raised the concern with drift team as well, hopefully will get some positive response.