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Use an integer if you're trying to keep it separate.
If the link in the email is outside of a marketo landing page, you have to set that redirect on your webpage, so ask your admin for help with that. They're super easy to set up and should only take a few minutes.But if it is within Marketo, Adam is correct.
What types of duplicates are you seeing? Depending on the fields that are causing duplicates to occur you could block updates from the admin side for the sync. Generally, I use CRM fusion to alleviate this problem and merge the records. This generally alleviates duplicate issues if it's based on the...
Agreed. The SEO tool is a great overview for Marketing to see a briefing of what's going on SEO wise, but in terms of setting SEO strategy, you should use another product and supplement the data with Marketo's tool.
I agree with Josh. A combo of both is best. I use the modeler to move leads to different stages based on our funnel definitions, then have an operational program that consists of trigger campaigns waiting for these stage transitions to update the stages within the operational programs.
Both! Assume though that this number will change if it is a soft bounce considering the system will continue to try to send the email until it is successful.
Josh is right, RCE is the best way to pull advanced email reports. Although you can filter your current email reports by channel if you're looking to segment them. It would also benefit you to create additional tags to help sort your programs for reporting purposes. Can you specify what you mean by ...
Does the form have a hyperlink attached to it? If it does, then it's in Marketo. If it doesn't, it could be an external form. Do you have forms that are not hosted in Marketo/IE hosted on your website or embedded?
Go to the activity log tab (to the right of the details page where your are now), and where you see "filled out form" as an activity it will tell you the form name where it lives/what program it's in (if it has a program.).
If you can find a program that uses the form, it will list is as an asset. Also if you can find an asset that uses the form you should be able to locate it.