Level 8
Joined the community 05-02-2015
Level 8
San Francisco
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If you're not working with a CRM, you can generate alert emails from the corresponding campaigns/programs instead of from a triggered scoring program. You could have it so that if ...
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1639
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Yeah you could also change up the CTA with the subject line. I tend to test both conurrently, and have them be somewhat related. A good site to check out is "which test won" if you...
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Also keep in mind the click to open ration is simply the number of people that clicked on that email that opened the email first. Since E was in the lowest for opens, it would make...
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Did you provide a different CTA for varient E? If the CTA was the same in all emails, I'd say that you should stick with the highest number of opens. I'm not personally a fan of th...
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You can easily have the hidden field populate off of the URL that directed them to the form. Is that an option for you?
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1256
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Yes definitely possible. Although Marketo can't see the parent/child heirarchy of campaigns, you can pull a smart list that says "member of campaign is" and select the correspondin...
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2029
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There's a few ways to add people to a smartlist. You can either upload a list, then pull a smartlist of "if they are in this list" then send them the email. Also, within a smartlis...
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1151
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I think partners and customers are definitely not mutally exclusive, but it might depend on your business type.You can create a checkbox that marks them either as a customer or con...
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798
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I'd love the copy personally. It's nice to have a side by side of the results that demonstrates which performed better especially when pulling A/B test results.I've done this manua...
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985
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Use an integer if you're trying to keep it separate.
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