Kristen_Malkov1

Here is Steven Moody's presentation from 2014:How to Turn Every Bounced Lead into Two Warm Leads - YouTube I don't think there are many ways to un-automate this but if you have the time to do his workaround, it's a great idea. Otherwise, I always just think more forward-thinking. Making it easy for ...

I think you can do this, but you're going to have use streams (and possibly a lot of them) with transition rules for each around probably clicked link. This feels a lot like one of those logic puzzles where you should write out all possible logical outcomes (streams) and then create their transition...

Definitely not a dumb question! This is something that always hurts my brain a little bit.First things first: I'd use programs instead of the same email over and over if you're using in different programs. This impacts your reporting on that email in (esp in RCE). So, do that.Second: If you're using...

I would marketing suspend your leads prior to using marketo sales insights since opt-out and marketing suspended are both honored (according to my understanding). However, if you have additional 'suppressions' I don't believe they will be honored since those aren't 'seen' by the app. To clarify: thi...

I feel like you could solve this by adding yourself to the lists that are included in your email sends. Perhaps you can create a segmentation around 'valid', 'invalid' and 'internal' email addresses. Then, with each send, you could select 'valid' and 'internal' in order to be included on the right s...

Can you just delay until Tuesday? If it's a business related email, I personally think that it's inconsiderate/not a good example of sending emails. If your database is segmented by country, I'd send to your US segment on Tuesday with perhaps a note to the holiday of the day before in the subject li...

I agree with Josh that perhaps your scoring is a bit high; if you're basing your scoring for MQL at 100 points, 34 points per program MIGHT be too much but it really depends on your buying cycle. If 3-4 program interactions qualifies them behaviorally, then this might be just enough. If not, then it...

Overall:Step 1--decide what your different streams will be--buying stage, behavior, etc.; tailor your content around this Step 2--decide what action is adding them to the nurture program itself; create a smart campaign either inside or outside of the program to add them to the engagement programStep...

Are transition rules for moving between streams? Or moving from one email to the next within the same stream? I click on edit transition rules but nothing happens. --Transition rules are for moving in between streams; people will automatically flow from one email to the next within the stream depend...

I think archiving is your best bet; also be sure you archive the template, not just the email/program.