I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
I’m unsure of what we’d need to automate something like this, or where it would live & how the systems handshake would look.
Well, there won’t be any direct communication between s...
In future, when describing JS properties you need to refer to the actual object containing the property. Just the property isn’t useful.
Note if an object isn’t global or globally...
When you see raw Velocity code, that’s because there was an error calling a method (this is how Velocity avoids throwing fatal errors all the time, although it’s still possible to ...
I seemed to have unknowingly stumbled upon Velocity's ability to declare and reference variables across multiple tokens.
Of course. A Marketo email is one big Velocity template!...
Single record (same email address) is a prospect in Marketo database but also a customer in HS database hence receiving emails from both Marketo and Hubspot.
OK, so not de-duping.
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There may be no code smell ranker than this:
That screenshot was sent by a 3rd-party form vendor who was getting frequent errors from their Marketo API calls and couldn’t figur...
The Email Performance Report (EPR) fetches data in real time, including metrics directly from the recipient’s server — such as soft bounces, deliveries, and opens.
This is extre...
Assuming this SPA doesn't have storage so no worries about PII right?
Exactly, that was one of the drivers.
Also in your app did you build in the ability to "fix" bad data (ie hi...
Didn’t specifically mean Formula field. Use a standard Number field and set it nightly using Change Data Value w/choices. (Filter on people who’ve had changes to the underlying fie...
Hard to put a number on it, but I’d bet 51% of Marketo users don’t realize a non-empty SFDC Type field doesn’t mean the record is synced to SFDC. Same with a non-empty SFDC ID.
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