Edward_Unthank_

Great question! I'll rely on your existing decisions that this is worth the effort and you're seeing greater effectiveness by targeting/sending this way and just get to a possible solution.There are a few solutions I've been thinking of, but they all have their own pros and cons, and you might have ...

Hey Bethanie, You should be doing the same thing as you did with Hubspot, or at least very similar. What you're looking for is a Lead Source methodology. Similar to what you did with Hubspot, you should have your UTM framework which designates individual UTM parameters for inbound links based on wha...

Hey Jenna, do you have some examples of activities logged by Yesware? The way we work through this is by naming conventions in the task descriptions. If you can, for example, prefix descriptions of tasks by a product with "Yesware:" then you can set up your smart lists and triggers to only include t...

Definitely sounds like you're looking for smart list subscriptions. Here's the documentation for how to do this: Subscribe to a Smart List - Marketo Docs - Product Docs If you set the subscriptions up to special email addresses, you can create filters for them. For example, we do naming conventions ...

Hey Sarah, Litmus (Email Analytics - Litmus ) has the ability to do this. You just need to purchase Litmus and embed the tracking code into the Marketo email template. - Edward

Hey Morgan Corbett​, I just updated that post with the correct link, if you check the above again.For Nurture channel, I go with:MemberInfluencedFor Nurture Email (or "Nurture Cast," as I've refined it later):ExclusionSentOpenedClickedConvertedUnsubscribedCheers,Edward Unthank

Hey Charles,If you're looking for a dynamic way to grab copy from elsewhere on the page that has already been filled out, that'd either be through server-side (aka, not possible in this case) or JavaScript (which would be useless in the case of meta tags scraped by search engines).What we end up doi...

Hey Koren, what I'm talking about here is assigning a value to a custom field called "Lifecycle Status." The flow is just a "change data value" for "Lifecycle Status" field to "1 - MAL" as an example. Revenue Modeler (the Marketo tool) then just uses the transition rules as "Lifecycle Status" change...

Also, how does the form-submitted override of segmentation interact with the normal UI-calculations of segmentation? I imagine the recalculation in Marketo UI is based on the trigger-equivalents for the smart lists for the segmentation? Aka, data value changes for the field "Industry" would trigger ...

COOL! So this is existing code written within Marketo to detect segments? The segmentation is usually just a post to the page upon navigation? And the one-off override would be passing the parameter as a querystring? How is casing/special characters handled?