Hey Jackie:1) The lightbulb with the green arrow shows up when you drag the program into an engagement program.2) I sync the individual email cast programs to SFDC campaigns for re...
Not sure if this is the actual problem or not, but try sending the sample email through an actual flow step like a prospect would go through (not the "send sample" step within Mark...
Beautiful!For formatting date tokens—Velocity script token ("Email Script" token)! Here's a starting point I've found recently:#if (${lead.renewalDate})$date.format('MMMM dd, yyyy'...
Hey Carlos,I like to structure nurture (pre-opportunity nurture, at least), based on buying stage. Starting with a Discovery Track engagement program to accrue some more informatio...
I'm assuming that's the actual URL in the token, so you can do this: <a href="{{member.webinar url}}">Webinar Link Description</a>That's the HTML itself. In the WYSIWYG editor, I b...
The answer is in the lead's Activity Log. If you scour through the there, you'll see the system trigger that made it happen. It might be some reason that's totally unrelated to thi...
I did a talk on this at Marketo Summit 2014, called "How to Take Intelligent Lead Nurturing to the Next Level."This goes through the individual engagement program setup. I use Ema...
(Here's a lead source guide Sanford was referring to: Marketo Lead Source Guide)When you're pointing ads at your homepage (which I never do—make a landing page with more value for ...