Edward_Unthank_

Hey Tara,I'm more familiar with MAL (Marketing Accepted Leads) and MQL (Marketing Qualified Lead), so I'll talk in those terms, but you can obviously swap them out with the revenue stages that your org uses.In SFDC, you can make a nice dashboard based on a report such as this:That's my personal favo...

Hey Rachel!As you know, Exclusions are the way to deal with the skip/don't skip. I haven't personally tried removing persons from the program to see if that would un-skip them, but I think intuitively that would provide the desired effect—at least if you're moving them from "Exclusion" to "Not in Pr...

Hey JB, interesting... We just ran into this on another client. Thinking it could be a system-wide bug? Try talking with Marketo Support. Post the answer here when you're done!

Hey JB, some possible issues to look into: (1) Has your SFDC sync completed since these members have been added to the Marketo program? You could just be seeing slow delays. This is in the Admin > Salesforce tab of Marketo (top right corner in screenshot below): (2) Have all of the leads who have a ...

One of the leaders in the IT world for lists is DiscoverOrg. We don't personally purchase lists, but they're one of the companies that does this very frequently. Of course, it depends on your needs for the targeting, in case you're asking for something less common.Edward

Hey David, like Sanford mentions, we have Etumos Verify which offers this service on forms in real-time. You can check out the functionality here: Real-Time Verification in Marketo We don't have the phone verification on that demo page, but that's part of the offering—just a subset of the product th...

Short answer first—that "Send Marketo Email" isn't logged as a "Sales Email" technically and by design, nor is there a way to make it do so.It sounds like the assumption here is that you don't want to touch the method for measuring how many emails the SDRs send. I think the easiest way forward is to...

Great question! I'll rely on your existing decisions that this is worth the effort and you're seeing greater effectiveness by targeting/sending this way and just get to a possible solution.There are a few solutions I've been thinking of, but they all have their own pros and cons, and you might have ...

Hey Bethanie, You should be doing the same thing as you did with Hubspot, or at least very similar. What you're looking for is a Lead Source methodology. Similar to what you did with Hubspot, you should have your UTM framework which designates individual UTM parameters for inbound links based on wha...

Hey Jenna, do you have some examples of activities logged by Yesware? The way we work through this is by naming conventions in the task descriptions. If you can, for example, prefix descriptions of tasks by a product with "Yesware:" then you can set up your smart lists and triggers to only include t...