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@Dave_Roberts You've highlighted some excellent points about this approach! Will you please share thoughts on marketing sales coordination in this model.
Hi, Currently, we're working on a lead scoring model. In lead scoring, we employ demographic and behavioral scoring. We categorize leads into four groups based on their scores and engagement: A, B, C, and D. We represent this on a XY axis graph with demographic score on one axis and behavioral score...
For the best study experience and understanding of the exam, one can try accessing the solutions portal. It offers an understanding of programs and is easy to navigate. Here is an image for reference. Additionally, one can review the product documentation page and visit this link. Flashcards are a...
@SanfordWhiteman Thank you for highlighting this. I'll make a note of it.
It will work like an engagement program. People will receive an email and wait for 21 days. Afterward, they will receive a second email, and so on?
The status 'email delivered' will be received once we send out an email, and it hits the person's mailbox. It might not necessarily land in the inbox; it could end up in spam or junk folders. To ensure that our emails hit the inbox, we should focus on recipient engagement, such as opens and clicks.
While we were working on integrating Marketo with Slack, we encountered a use case where syncing a Marketo program with an SFDC Campaign triggered a Slack notification to the campaign owner, indicating that this program had been synced to SFDC using webhooks.
Hi,We can utilize UTM sources as hidden fields in Marketo Forms, such as 'utm_campaign,' as well as incorporate them into buttons, as you've mentioned: 'utm_campaign=campaign-name&utm_medium=email&utm_source=marketo&utm_term=na&utm_content=na.'When used in hidden fields, all details will be tracked ...