On the more useful end of the spectrum is the static list. You can use static lists as impromptu boolean fields. You can use them to show that, at some point in time, the person me...
Here's the actual way we do this:To make this readable, the comments are below. {{my.Lead Source Detail}} is a token we use to make the program name human readable for the sales re...
So you create a note field in Marketo AND SFDC and sync the two. Just text fields. No translation to SFDC values. Have a smart campaign that is triggered on the form fill.Change Da...
I recently did an A/B test where we wanted to be able to review the results before automatically sending something out. To do so, we created a smart list to pull in the entire popu...
Likewise, stadardize the Marketo screens so we always have the History drop. If I'm looking at a lead I'd like to be able to go to the campaign quickly and I love using History to ...
I've spent a good portion of the morning trying to get more information about trigger tokens and there really isn't much, or at least not much I can find. I checked the Product Doc...
Right, and right now you can see it but you have to manually look up the record in Marketo and compare it.An alternative would be to create a Note field and populate it with the Ma...