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I always tell people who are new to Marketo - or Marketing automation in general - you don't make mistakes with Marketo (or any other tool.) You make 60,000 mistakes, simultaneously. Yes, while we've all experienced the embarrassment of a typo or forwarding an email to a friend and forgetting there ...
Here's my method. Works well for me and it's quite extendable.Length Matters: Engagement Programs that Don't Finish Too Quickly...
Here's the method I've suggested that works well for skipping content too. It's a bit more involved, but it does the job.Length Matters: Engagement Programs that Don't Finish Too Quickly...
Add a Program to an Engagement Program Stream - Marketo Docs - Product Docs Hey Jessica, maybe I'm just not getting it. I can be dense sometimes.My first concern is that you're saying you can skip a piece of content by setting someone as a member of a different program. In this program "Content - We...
Hi Jessica Kao - If you set it up this way and the person has already received that piece of content then this would be a skipped cast, correct? The person wouldn't receive content until the next cast. The Engagement Programs run each cast once and then wait until the next cast to run the followin...
Take the value of the field for the note and write it up. For example, let's say that the field represented in interest in Module ABC for product 123:Trigger: Form FillFlow:Change Data Value: Note FieldNew Value: UPDATED - {{system.datetime}} - Interested {{lead.Flex Field 1}} for {{lead.Product In...
We have an automated operational campaign that looks for them to change and wipes them after 30 minutes
We have hundreds of products so it becomes tricky and I'm looking to use behavioral scoring more to be an indicator of product interest levels.
It's a great question and one that I'm also thinking about. Attribution is everyone goal and setting up campaigns can be tricky in Marketo, which can be very tactic based. It's not easy to say "For this strategy, here are all the channels employed and all of the channels that worked well." if you'...
Hi folks - I've been thinking a lot about how we create and track programs in Marketo. Right now, everything is very tactical - we track an email. We track a webinar. We track a gated asset. We track a digital ad. What we do a poor job of doing is tracking these at a campaign level and I'm starting ...