Level 6 - Champion Alumni
Joined the community 25-11-2014
Level 6 - Champion Alumni
Chicago
Director of Marketing Operations & Analytics
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We have been using dynamic content to personalize emails for some of our ABM programs. Within the program, we have used segmentations to dynamically modify body content based on co...
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I don't think this is something that Marketo Support typically helps with. A few agencies I know of for template help:Grazitti Interactive (they built most of the older ones that w...
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Yes, you can. I like using Edit Availability as a "just in case I forget" as soon as I activate the content to begin with, then I don't have to go back and worry about what needs t...
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Within the Stream, click the gear to the right of the Asset you want to adjust, and Edit Availability. This enables you to make certain emails available for only a specific time fr...
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We use DemandBase. Their tool specifically allows us to target customers and potential customers based on Reverse IP lookup, and assign ads with the messaging that is specific to t...
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Do you have historic data to compare against, from the same email that did not have dynamic content? Otherwise, A/B testing for your emails, and for landing pages, depending on wha...
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We have a third-party tool that we use for this, and we've structured it similar to an ABM strategy as we are B2B. Marketo's ABM tool did not have compatibility with the Google Dis...
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When you do direct people to your form to register, Dan's Smart Campaign to change program status to "Registered" is particularly important if you plan to use the Marketo app to ma...
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One other thing I've learned regarding the Preheader -- make sure you have something short and succinct for email providers where visual people will look to see what the email is a...
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Congratulations Josh, what a great achievement! Your insights have definitely helped our team with Marketo, for which we hugely appreciate all the effort you've put into sharing yo...
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