Hi Lucas,
You'll want to work with your Salesforce Admin to make sure that the Marketo Sync User has Read/Write access to both Leads and Contacts in Salesforce. If the permissions ...
Hi Randy,
With regard to them getting the three emails at roughly the same time if they engage with all three, you'll want to be cognizant of your email communication limits (Admin...
Hi Cherie! A great example of a use case is exactly as you mentioned.
For example, if you have a series of events that an individual can chose from, you would want to leverage the...
Your distribution is sent to Champion 0%, with 100% being Challenger. Your email then will be distributed to each of the Challengers equally, for 100% of your qualified audience. E...
I've used Knak and had great reuslts, but I've also used Grazitti Interactive on several projects where I wanted a very robust, coded to a a design, master template for Marketo Edi...
Don't forget the fundamentals! No matter how complex your marketing efforts become, if you neglect the basics you could be missing your easy wins and the little pieces that are the...
I often find them to be neglected or forgotten. And even people who were taught to make the changes don't necessarily know why or what it means in the inbox!
We have a surpression Smart List that tracks clicked more than 5 links in 2 minutes without an email open, then excludes those people from running through the scoring campaign unti...