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Hi Mackenzie - I've documented how we use Workfront here: MARKETO SOP
Hi Emilia - Unfortunately, I can't help you here. We don't use SFDC (we use MS Dynamics).
The other item we need to take into consideration is the number of additional trigger campaigns this will require. As we all know, it's important to minimize these so as not to negatively affect overall performance (and issues that can result - like long delays before trigger campaigns actually fir...
Thanks for the input Justin and Rachel - and what I was afraid of. I think we'll just deploy this moving forward - for all new videos - rather than build programs for any existing one where the video doesn't already have a program associated with it.
That's what I thought too Josh. But I couldn't find a specific thread that addressed this exact scenario. I started to create a response to Jessica:Jessica, when using child programs in your EPs (which we always do), and someone has reached their comms limit for the current cast, they won't be sen...
Hi Rachel. We use both Marketo LPs and Sitecore pages as the landing destinations for the CTAs in our email (moreso the latter). For us, there are no issues/downfalls. One of the main differences in terms of the trigger campaigns - when a gated content form is used - is the importance of using th...
As Stephanie mentioned, you can only share some assets - not all. Vote these ideas up:
Hi Carly - The report above ("program membership analysis") is made possible since we have a specific program status in every program channel that includes email sends (email (default program), email send program, events, etc.) - called "Delivered - Touched". Each time an email is sent, we wait 24...
Our global website (including the individual country websites) is pretty massive: over 30,000 pages. Up until now, we create a Marketo program for each group of main content pages. For example, if we have a gated whitepaper that's being promoted on our global website and 23 country websites, a sin...
Completely agree with Greg here. LPs should always be physically included in the program itself to better scale programs across an entire environment (especially with hundreds/thousands of programs across multiple workspace).