What Holiday Campaign(s) Have You Tried? Explain!

[Anonymous]

Within Marketo or not, we would love to hear all about your creative campaigns...share below!

[Aslihan_Ayan_Ha]

SystemID Warehouse took not so exciting barcoding hardware and created a great video couple years ago.

Cool Christmas Music with Scanners - YouTube 

[Joe_Reitz]

In an effort to either learn more information about our leads or validate their data, we sent out a link with our holiday card directing them to a landing page with a Marketo form. The draw was that if they filled it out, we'd donate a small sum to the Wounded Warrior Project on their behalf.

I wouldn't have thought something so transparent would've been as successful as it was!

[Anonymous]

We have a Global Holiday card and even if the whole team of Power Users help, the campaign is send in A LOT of languages and we even divide it on Sales Segment, its a mayor task

[Anonymous]

I've learned that click through rates on holiday cards are never great, so unless you have something absolutely amazing to share and have a goal other than truly wishing your customers/prospects a happy holidays, don't spend too much time on this activity. Hopefully I'm not just being a grinch!!!

[Anonymous]

Christmas just wouldn't be the same without the Grinch

[Anonymous]

I'm curious what KPIs people are measuring on their holiday campaigns to gauge success. Ecommerce sales, etc... for b2c are obvious. But a lot of our holiday content is primarily looking at engagement metrics.

[Melanie_Chapman]

We send holiday gifts to our customers, but the purpose is purely showing our gratitude. Because of the timing of our sales cycle, we don't run any holiday-specific campaigns to prospects. We have blogged about HR Halloween costumes and HR holiday beverages, though!

[William_Maxwell]

We plan on sending a simple 'Thank you' card in print and digital to our members. We're partnering with a local children's organization for the artwork.

[Brooke_Fawcett]

We do a holiday iPad Mini giveaway, it's a feel good type offer and it helps us change it up from our traditional campaigns during the holiday season.