Joe_Reitz
Level 10 - Champion Alumni

Re: What Holiday Campaign(s) Have You Tried? Explain!

In an effort to either learn more information about our leads or validate their data, we sent out a link with our holiday card directing them to a landing page with a Marketo form. The draw was that if they filled it out, we'd donate a small sum to the Wounded Warrior Project on their behalf.

I wouldn't have thought something so transparent would've been as successful as it was!

If it doesn't look cool, you're probably doing it wrong.