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Improve our personalization efforts and drive our testing even further
Dinner with family. Brining the turkey the night before. Usually chasing live turkeys out of our backyard in the morning while our dog goes insane.
We plan on sending a simple 'Thank you' card in print and digital to our members. We're partnering with a local children's organization for the artwork.
Are you sending a sequence of emails to each group (IE: Group 1 will receive a 2 different creatives)? There are a couple ways you could approach based on behavior. I would say early on you might not yet have data to determine what the optimum frequency or cadence is for your customer-base - so test...
INTP - TI believe it is pretty accurate, as I have done a full-on Myers-Briggs evaluation several times for work and received the same results. I did notice though that although I maintain the same 'type', I vary over time as to where I fall on the scale. I think that understanding how your colleagu...
Our Sales Team often wants to see creative in context with a lead record when talking to a customer in order to help see what the customer is responding to. With a print activity we typically upload a PDF of the creative to the campaign in Salesforce. We can do similar for an email, but with A/B tes...