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Are you sending a sequence of emails to each group (IE: Group 1 will receive a 2 different creatives)? There are a couple ways you could approach based on behavior. I would say early on you might not yet have data to determine what the optimum frequency or cadence is for your customer-base - so test...
Our Sales Team often wants to see creative in context with a lead record when talking to a customer in order to help see what the customer is responding to. With a print activity we typically upload a PDF of the creative to the campaign in Salesforce. We can do similar for an email, but with A/B tes...
Thanks for the insight Eumee. This is very helpful.
Thanks for the insight Scott. I think we might be in a similar situation. Very much appreciated!
We are in a fairly small market and have had success with our Facebook targeting through Launchpoint, but I'm concerned about the investment into LinkedIn Lead Accelerator and would love to get some feedback on how well it is working for you. Any general thoughts on measurement, ROI, etc. would be g...
Have you considered looking at (or have you used) LinkedIn's Lead Accelerator in conjunction with Marketo?