I am putting together a presentation on Email Deliverability, mostly from notes I had down from Marketo Summit. I can't remember who presented on this subject! When I search the sessions list, I can't find the topic. Any one have a clue?
Thank You!
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Kiersti Esparza and Carmi Lopez-Jones.
Their 2 sessions were:
* Improving Email Deliverability by Design: Best Practices and Strategies.
* Optimizing Email Deliverability
Thank you all who attended the University Day sessions! (2 of 2 posts)
It was probably Kiersti Esparza
Kiersti Esparza and Carmi Lopez-Jones.
Their 2 sessions were:
* Improving Email Deliverability by Design: Best Practices and Strategies.
* Optimizing Email Deliverability
Thank you all who attended the University Day sessions! (2 of 2 posts)
I was unable to attend this session, but a colleague of mine was.
He mentioned there was a new protocol that will be introduced.
Anyone know which session spoke to this or what it was called?
Any reference links would be helpful too, thanks!
More specifically, I am referring to the new one beyond SPK and DKIM
I'm guessing your colleague was referring to DMARC (which I did a writeup of a bit back: Boost Your Deliverability (and Credibility!) with DMARC). There's also ARC (Authenticated Received Chain) that was very recently introduced, but that has more to do with DMARC policies themselves.
That would be it.
I just got an email on this a while ago!