[Summit Discussion Thread] Accelerate Campaign Creation with Marketo Engage & Workfront [S213]

[Jon_Chen]

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!

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Session Details

The need to develop and deliver campaigns faster is increasing at a pace that is only matched by the level of complexity to execute them flawlessly across channels. Leading marketing teams, including Commvault & Adobe, have optimized the campaign creation process to improve agility and deliver huge efficiency gains while increasing ROI, performance and employee satisfaction. Learn how Marketo Engage & Workfront together streamlined and automated the campaign creation and execution process at Commvault, producing impressive results: Reduced time needed to build a campaign by 78%; Scaled customer engagement to run 200+ programs/month with COE; Accurately measured attribution across touchpoints to optimize marketing spend.

Learn:

• How the most innovative marketing teams are rethinking the campaign execution process
• A blueprint for mapping processes between Workfront & Marketo Engage
• Real results from Commvault & Adobe case studies
  
  

Session Schedule

Thursday, Mar 23, 11:00 AM - 12:00 PM PDT

Speaker(s)

Niranjan Kumbi - Director of Product Management, Adobe Marketo Engage, Adobe

Dylan Vargas - Manager, Marketing Operations, Commvault

Julia Hoover - Digital Experience Specialist, Commvault

Sivaraman Mani - Sr. Marketing Technology Specialist, Commvault

Product(s)

Adobe Workfront, Adobe Marketo Engage

Full Schedule

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Don't forget to register yourself for this session using the registration link shared above. 

[Anna_Blanchet1]

Hi! Is there documentation on how to set up the integration between Marketo and Workfront? I wasn't able to find it in either product docs for Marketo or Workfront.

[Jon_Chen · Accepted solution]

Hi @Anna_Blanchet1 

I believe all integrations between Marketo and Workfront are done through Workfront Fusion. Using a Workfront Fusion scenario, you can automate workflows that use Marketo and connect it to additional 3rd party apps. You can view this documentation for further details. 

I also want to note that we have a Coffee Break coming up next week that focuses on running campaigns using Marketo and Workfront. Not sure if that's what you're looking for, but please be sure to tune into that and ask questions if relevant! 

Lastly, if you haven't already, be sure to watch the session you referenced above as it is now available on-demand (as are all Adobe SUMMIT Sessions).