We'll be joined by @Andy_Paul, a Sr. Product Manager from the Adobe Marketo Engage team, who will be signed into the Marketing Nation Community to answer any questions you might have about Building a Repeatable Campaign Process with Adobe Marketo Engage and Workfront. Please note that the Coffee Break is a text-only session and only questions in the referenced thread below will be answered by Andy.
Some of the topic areas you can ask Andy about include:
For additional resources, check out these PM recommended articles to familiarize yourself the topics Andy will cover:
If you're a more advanced Adobe Marketo Engage user, feel free to drop in and add your own thoughts and opinions! We'd love to hear your tips, tricks, and best practices on repeatable campaign processes using Adobe Marketo Engage and Workfront.
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A quick reminder that the Coffee Break tomorrow on Building Repeatable Campaign Processes is TOMORROW. If you haven't already, now's a great time to start thinking about questions to ask @Andy_Paul. You can always ask your questions in advance by posting in the comment section of this thread. Let me know if you have any questions!
Good morning everyone! Thanks for joining our Marketo Engage Community Q&A Coffee Break! I am a Product Manager for Marketo Engage and excited to answer any questions regarding Building Repeatable Campaign Process with Marketo Engage and Workfront. Let's get started!
Let me start things off with a few questions.
What are some examples of customers who are scaling their campaign development efforts with Workfront and Marketo?
I would highly recommend checking out some of our case studies and customer interviews where we deep dive in with major brands like Lumen, BNY Mellon, Nokia, Commvault, Poly, and even Adobe ourselves to learn about the real returns in productivity that are unlocked with Marketo Engage and Workfront.
What types of processes are being optimized with Workfront and Marketo?
Workfront and Marketo Engage together help enhance multiple phases of the campaign development process, including: the intake of campaign requests, the creation of campaigns, the review of campaign assets, the approval of campaign assets, and the activation of your campaigns.