[Q&A Coffee Break] 04/12/23, 8am PST: Learn how to Build a Repeatable Campaign Development Process using Adobe Marketo Engage and Workfront!

[Jon_Chen]

Join us for the second Q&A Coffee Break on the Adobe Marketo Engage Community, taking place on Wednesday, April 12^th from 8am PT - 9am PT.

We'll be joined by @Andy_Paul, a Sr. Product Manager from the Adobe Marketo Engage team, who will be signed into the Marketing Nation Community to answer any questions you might have about Building a Repeatable Campaign Process with Adobe Marketo Engage and Workfront. Please note that the Coffee Break is a text-only session and only questions in the referenced thread below will be answered by Andy.

RSVP for Event Reminders

Some of the topic areas you can ask Andy about include:

• Approaches for building repeatable processes with Adobe Experience Cloud solutions to drive efficiencies in campaign development
• Automating repeatable tasks when building campaigns to free up resources and have a happier marketing operations team
• Providing more visibility to campaign stakeholders
• Leveraging Adobe Workfront with Marketo Engage to super charge your campaign development process

For additional resources, check out these PM recommended articles to familiarize yourself the topics Andy will cover:

• Campaign Supply Chain with Marketo and Workfront Blueprints
• Intake and Create Blueprint
• Build a Global Marketing Powerhouse

Note: If you cannot make the live Q&A, that’s okay! Ask your questions NOW in this Community thread and your question will be answered in the order that it was received.

If you're a more advanced Adobe Marketo Engage user, feel free to drop in and add your own thoughts and opinions! We'd love to hear your tips, tricks, and best practices on repeatable campaign processes using Adobe Marketo Engage and Workfront.

Requirements to Participate

• Must be signed into the Community during the 1-hour period
• Must post an Adobe Marketo Engage question on Repeatable Campaign Processes (with an emphasis on Adobe Marketo Engage and Workfront)
• Must tag the Product Manager (@Andy_Paul) in your question
• You can ALSO post your question prior to the Q&A session if you are unable to attend the live event
• THAT'S IT! *(think of this as the Adobe Marketo Engage Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

[Jon_Chen]

Hello Everyone, 

A quick reminder that the Coffee Break tomorrow on Building Repeatable Campaign Processes is TOMORROW. If you haven't already, now's a great time to start thinking about questions to ask @Andy_Paul. You can always ask your questions in advance by posting in the comment section of this thread. Let me know if you have any questions!

[Andy_Paul]

Good morning everyone! Thanks for joining our Marketo Engage Community Q&A Coffee Break! I am a Product Manager for Marketo Engage and excited to answer any questions regarding Building Repeatable Campaign Process with Marketo Engage and Workfront. Let's get started!

[Andy_Paul]

Let me start things off with a few questions. 

What are some examples of customers who are scaling their campaign development efforts with Workfront and Marketo? 

[Andy_Paul]

I would highly recommend checking out some of our case studies and customer interviews where we deep dive in with major brands like Lumen, BNY Mellon, Nokia, Commvault, Poly, and even Adobe ourselves to learn about the real returns in productivity that are unlocked with Marketo Engage and Workfront. 

[Andy_Paul]

What types of processes are being optimized with Workfront and Marketo?

[Andy_Paul]

Workfront and Marketo Engage together help enhance multiple phases of the campaign development process, including: the intake of campaign requests, the creation of campaigns, the review of campaign assets, the approval of campaign assets, and the activation of your campaigns. 

• Trigger and automate the creation of programs from request forms to cut down time with manual efforts of cloning and building out campaigns in Marketo.
• Streamline campaign requests by standardizing the intake process so that all the necessary information is collected to cut down back and forth between Marketing Ops and Campaign Managers.
• Automatically share email drafts to be proofed and approved from Workfront.
• Democratize visibility into the campaign development process so stakeholders know the progress of the request and leaders can oversee their teams campaign execution.
• Handle complex routing of work to ensure the right teams are focused on the right tasks.
• Centralize commenting and collaboration around campaign development in Workfront.

[Andy_Paul · Accepted solution]

Hi everyone! I hope the information shared at this Q&A Coffee break was helpful.

Farewell and have a great a week!