RTP - Anonymous Data

[Anonymous]

Now that users are prevented from using/accessing anonymous data through standard marketing automation, is it possible with RTP so get access to data? If you have RTP is there anyway to get access through API via script or give apps in insight store access to it. Anonymous data is so valuable, it makes no sense how you can shut users off from it and only allow use of it within their system. Anyone know a way to get access to it?

[Jim_Thao7]

I'm not sure what anonymous data you're looking for exactly, but you can try: RTP Get Visitor Data API » Marketo Developers 

Look on the left hand nav to view the full list of all the available APIs. 

[Anonymous]

Jim,

Thank for your message.  Here's anon activity that would be important to know and use

visitor distinct id

visitor time

visitor link click

visitor entrance page url

visitor referrer

visitor initial referring domain

visitor first site contact date & time visitor ip info

visitor first wp page

visitor screenheight

visitor utm source

visitor utm medium

visitor utm campaign

visitor city

visitor current url

visitor browser version

visitor search engine

visitor region

visitor device

visitor country

visitor Page Name

visitor os

visitor utm term

visitor initial referrer

visitor Page URL

visitor referring domain

visitor screen width

visitor browser

[Anonymous]

You have access to all anonymous data via RTP.  It is even qualified by location, company, industry etc...  You can also visualize this data in Google analytics or Site Catalyst

[Anonymous]

Jamie, how about visualizing in Looker or Tableau?

[Swapna_G]

I am also trying to get the anonymous activity data via API. Looks like someone mentioned in this thread that it can be accessed via RTP. I am not sure what RTP stands for or how to get this data? Can someone post the steps and/or url to get this data (ideally via API) , not just within Marketo's platform?

[uditmathur]

Hi Swapna_G,

RTP is Real Time Personalization, this is now renamed in Marketo as Web Personalization.

Here are some useful links for more details

https://experienceleague.adobe.com/docs/marketo/using/product-docs/web-personalization/understanding...

https://developers.marketo.com/javascript-api/web-personalization/

[Darshil_Shah1]

@Swapna_G, RTP stands for Real Time Personalization; it's now called Web Personalization. 

You can get that data both via RTP JS and Marketo's Web Personalization >> Analytics section.

For getting data via the JS API, you'd need to use the Get Visitor Data. You should have the Web Personalization module included in your subscription and have the RTP tag deployed on your site for this.

function callbackFunction() {
    console.log('RTP Test');
}
rtp('get', 'visitor', callbackFunction);