[Marketo Community Q&A Coffee Break] Wednesday 3/15/23, 8am PT: Get your Adobe Identity, Experience Cloud Shell, and Privacy Service Questions Answered by the Adobe Marketo Product Team ☕

[David_Everly]

No, there is no difference, and that is by design.  The driving force behind integrating the Adobe family of products with Adobe Privacy Service is to provide a consistent "one stop shop" for all privacy requests.  For example, if you have subscriptions to Marketo, RT-CDP, and AAM, and want to submit a privacy request, you go to the Adobe Privacy Service UI "Request Builder".  There you can select the checkbox for each individual product, and then click "Create", and done.  See "Create a new privacy request" section here: https://experienceleague.adobe.com/docs/experience-platform/privacy/ui/user-guide.html

[KellyJoHorton]

@David_Everly

Is Marketo HIPAA compliant? 

[NiranjanKumbi]

Marketo is HIPAA ready, yes. 

https://business.adobe.com/products/marketo/healthcare.html

HIPAA Ready

Adobe Marketo Engage provides the tools and protections to ensure that our Healthcare customers can securely use data that falls under HIPAA in their marketing activities.

[David_Everly]

Adobe Privacy Service integration pertains to privacy service regulations described here: https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/miscellaneo...

HIPPA is a different conversation, please see health care related information here:

https://business.adobe.com/products/marketo/healthcare.html

[mohausauer]

@David_Everly  - are there specific capabilities available with Privacy Management/Privacy Service in addition to facilitating access and delete requests or is that the sole focus?

[David_Everly]

The sole focus is access and delete requests to satisfy privacy management regulations described here: https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/miscellaneo...

[Kimberly_Galit1]

@Steph_Simmons if we already have AIM with Marketo Measure how does this affect our migration with Marketo Engage?

[Steph_Simmons]

Once Marketo users have been migrated to Adobe IDs, those users will be able to log into both Marketo Measure and Marketo Engage with the same Adobe ID, as well as other Adobe Experience Cloud products. Also, both the Marketo Measure and Marketo Engage user management experience will unified, in Adobe Admin Console.

[Beth_Massura]

@Steven_Vanderb3 how will the Experience Cloud shell impact Marketo - will that replace the left-hand tree with the Marketo "sections" (Marketing Activities, Database, etc.)?

[Steven_Vanderb3]

Hi Beth!

The experience will still look much like it is today. When we made the designs for the Global Navigation bar in the Modern UX we planned ahead for what the experience of Unified Shell would look like. You will continue to access the different app areas of Marketo Engage (Marketing Activities, Database, Design Studio, etc) from the top bar of the app. We will move Marketo Engage notifications, history, Task Tray, and Global Search from the top bar to a rail on the left hand side (to the left of the tree and the tree wont be going anywhere).