[Marketo Community Q&A Coffee Break] Wednesday 3/15/23, 8am PT: Get your Adobe Identity, Experience Cloud Interface, and Privacy Service Questions Answered by the Adobe Marketo Product Team ☕

[Jon_Chen]

Hello there,

Join us for the first-ever Q&A Coffee Break for the Adobe Marketo Engage Community, taking place on Wednesday, March 15th from 8 am PT - 9 am PT. 

RSVP to get an email reminder for the event 

We'll be joined by Stephanie (@Steph_Simmons), Steven (@Steven_Vanderb3), and David (@David_Everly) - Product Managers from the Adobe Marketo Engage team, who will be signed into this Community thread to answer any questions you might have about Adobe Identity, Experience Cloud Interface, and Privacy Service. Please note that the Coffee Break is a text-only session, so all questions and responses will be carried out in the referenced Community thread. Here are some example topic areas you can formulate your questions around:

• Marketo Engage with Adobe Identity
• Marketo Engage User Management with Adobe Admin Console
• Migrating existing subscriptions to Adobe Business Platform including Adobe Identity for authentication and Admin Console for user management
• Marketo Engage Integration with Adobe Privacy Service

For some context to formulate your questions, check out the documentation below:

• Adobe Identity Management Overview
• Adobe Experience Cloud Interface Overview (This documentation only for Marketo Measure; Experience Cloud Interface for Market Engage to come at a later date)
• Privacy Management

Note: If you cannot make the live Q&A, that’s okay! You can still post your questions in advance to the Community thread. Your question will be answered in the order that it was received.

Requirements to Participate

• Must be signed into the Community during the 1-hour period
• Must post an Adobe Marketo Engage question related to the above topics
• Begin your Question with Stephanie, Steven, or David's Community Username: @stephanie_long, @steven_vanderb, or @david_everly
• THAT'S IT! *(think of this as the Adobe Marketo Engage Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

If you're an advanced Adobe Marketo Engage user, feel free to drop in and add your own thoughts and opinions! We'd love to hear your tips, tricks, and best practices on the referenced topics.

If you have any questions, feel free to send me a Community message or add a comment below!

RSVP NOW

[Jon_Chen · Accepted solution]

Hey Everyone!

Thanks for attending and asking such engaging questions for our first ever Coffee Break. I hope you all found this helpful and see this as a unique method to get insight from our Product team. If you have any follow-up inquiries that you'd like to close out, please let me know and I'll see what I can do.

Be sure to stay tuned for more Coffee Breaks in the future!

[Beth_Massura]

@Steven_Vanderb3 how will the Experience Cloud shell impact Marketo - will that replace the left-hand tree with the Marketo "sections" (Marketing Activities, Database, etc.)?

[Steven_Vanderb3]

Hi Beth!

The experience will still look much like it is today. When we made the designs for the Global Navigation bar in the Modern UX we planned ahead for what the experience of Unified Shell would look like. You will continue to access the different app areas of Marketo Engage (Marketing Activities, Database, Design Studio, etc) from the top bar of the app. We will move Marketo Engage notifications, history, Task Tray, and Global Search from the top bar to a rail on the left hand side (to the left of the tree and the tree wont be going anywhere). 

[Kimberly_Galit1]

@Steph_Simmons if we already have AIM with Marketo Measure how does this affect our migration with Marketo Engage?

[Steph_Simmons]

Once Marketo users have been migrated to Adobe IDs, those users will be able to log into both Marketo Measure and Marketo Engage with the same Adobe ID, as well as other Adobe Experience Cloud products. Also, both the Marketo Measure and Marketo Engage user management experience will unified, in Adobe Admin Console.

[mohausauer]

@David_Everly  - are there specific capabilities available with Privacy Management/Privacy Service in addition to facilitating access and delete requests or is that the sole focus?

[David_Everly]

The sole focus is access and delete requests to satisfy privacy management regulations described here: https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/miscellaneo...

[KellyJoHorton]

@David_Everly

Is Marketo HIPAA compliant? 

[David_Everly]

Adobe Privacy Service integration pertains to privacy service regulations described here: https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/miscellaneo...

HIPPA is a different conversation, please see health care related information here:

https://business.adobe.com/products/marketo/healthcare.html

[NiranjanKumbi]

Marketo is HIPAA ready, yes. 

https://business.adobe.com/products/marketo/healthcare.html

HIPAA Ready

Adobe Marketo Engage provides the tools and protections to ensure that our Healthcare customers can securely use data that falls under HIPAA in their marketing activities.

[Beth_Massura]

@David_Everly is there any difference in the features/functionality of Privacy Service for Marketo users who have RT-CDP/AAM vs those that just have Marketo w/ Identity Mgmt?

[David_Everly]

No, there is no difference, and that is by design.  The driving force behind integrating the Adobe family of products with Adobe Privacy Service is to provide a consistent "one stop shop" for all privacy requests.  For example, if you have subscriptions to Marketo, RT-CDP, and AAM, and want to submit a privacy request, you go to the Adobe Privacy Service UI "Request Builder".  There you can select the checkbox for each individual product, and then click "Create", and done.  See "Create a new privacy request" section here: https://experienceleague.adobe.com/docs/experience-platform/privacy/ui/user-guide.html

[Beth_Massura]

Hey @Jon_Chen which person is the PM for which product (so we know who to tag)?

[David_Everly]

@Steph_Simmons - Adobe Identity
@Steven_Vanderb3 - Experience Cloud Shell
@David_Everly - Privacy Service

[Kimberly_Galit1]

Is there a way to roll this (the Adobe Identity Management) out to an existing subset of admins first to ensure things work before rolling out the rest of the org? Or is this an all at once type of deal? We have run into issues with some past migrations and trying to avoid that 🙂 Thanks!

[Steph_Simmons]

When we migrate Marketo customers to Adobe IDs, driven by the Adobe Identity Management System, a migration console will be available for some (based on number of users in a subscription) customer admins. Using the migration console, onboarding sets/subsets of users to Adobe ID is possible.

[Kimberly_Galit1]

@Steph_Simmons thanks! So we would have to migrate our entire set of users in Marketo all at one time then? No way to do this in "batches"?

[Steph_Simmons]

For customers who have access to the user migration console, user migration can be done in batches. 

[Katja_Keesom]

@Steph_Simmons  Do customers with an existing SSO set up for Marketo need to make changes on the Azure end to migrate to Adobe Identity before they can switch over?

[Steph_Simmons]

When the migration for Marketo customers to Adobe Identity begins, customers who use SSO will need to set up SSO in Adobe Admin Console prior to user migration.

You can learn more about how to do that here: https://helpx.adobe.com/enterprise/using/set-up-identity.html