Live with LaunchPoint - Vidyard

[Jon_Chen]

Welcome to our latest series, Live with LaunchPoint! Here we'll be introducing our amazing LaunchPoint Partners, who help enhance Marketo Engage by building marketing apps specifically for the Marketo ecosystem.

In this edition, we speak with Greg Kelly - manager of Strategic Alliances at Vidyard. Greg talks about how companies use video content to keep users engaged and why the marketing team at Marketo uses Vidyard to host all of their product demos.

Like what you see? Comment down below and let us know which LaunchPoint partner you'd like to see next!

[KellyJoHorton]

We use Vidyard at Docker, and use the percentage watched for scoring.

[Abhishek_Chand2]

Making video relevant is important

[ChristinaZuniga]

There's a lot of value in tracking video in your attribution model, especially if you have videos tagged by funnel stage!

[Dezie_Okpoebo]

It's interesting to see so many vendors out there using video in their marketing. I've some promos from vidyard and they are attention grabbing which is crucial.

[Josh_Pickles]

I'll have to dig into this a little more - video is definitely an area we are looking to dive into more and more.

[Jon_Chen]

Hey Amy,

Vidyard provides closed captioning in the form of manual submission, requested audio transcriptions as a paid service, and automated audio transcriptions (English only) to all paid customers! You can view details on their website: Audio Transcripts & Captions in Vidyard – Vidyard Support.

[Kristine_Plemmo]

Can't wait to check it out!

[Amy_Goldfine]

I would love to hear about if/how Vidyard or other video platforms enable closed captioning for people who are hard of hearing. Captions are also great for people who are not hearing impaired when you can't put the sound on.

[Amanda_Thomas6]

Vidyard is great!

[Eitan_Rapps1]

Best partners

[Grace_Brebner3]

Great callouts - I think most marketing teams understand that video is powerful, but too few are harnessing that power effectively like this!

[Devraj_Grewal]

Great overview.

[Heather_Correa]

I think video is huge but with so many videos out there now I believe it's even more important that they're attention grabbing and relevant. 

[Jackie_Potts]

Agreed - video is an important part of Marketing.