LinkedIn Lead Gen and GDPR

[Robb_Barrett]

Hello Nation -

I'm working on a LinkedIn Lead Gen campaign and trying to ensure GDPR compliance. On the LI form, there's an option for privacy policy and a checkbox but I'm not seeing that data transmit to Marketo, nor is it an available field to map in the LaunchPoint. Does someone have an explanation on how to record their check (or lack of) from the form?

[Josh_Hill13]

does this help?

Set Up LinkedIn Lead Gen Forms - Marketo Docs - Product Documentation

[Robb_Barrett]

Not really, Josh Hill​.  I know how to do field mapping but what I don't know is how to find the field from LI.  It's not in the drop down of fields that pass from LI to Marketo.

[Abaran]

Hi Robb, i have the exact same issue. have you been able to find a solution to it? if so, how did you do it?

Thanks. Axel

[Amy_Goldfine]

Were you guys able to find a solution? I'm looking at setting this up now.

[Dan_Stevens_]

We haven't, Amy - and have since abandoned this integration (we still promote on LI, but use a workaround (the Marketo Forms API to ingest the data into Marketo).  This does require additional integrations (we're using our agency and Convertr)).

[John_Crutcher]

Has anyone had any success with the custom checkboxes? I continue to face this same issue and also abandoned our LinkedIn Lead Gen Forms entirely for this exact reason. 

[Amy_Goldfine]

Ooh this is interesting, we are looking to implement LinkedIn integration. It's possible that they don't pass from LinkedIn to Marketo, but since they're required on the LinkedIn form, you just document this in your compliance. If you have a "GDPR Notes" field you could create a Smart Campaign to update that field when they come in through LinkedIn.

You also want to make sure you have a Data Privacy Agreement signed with LinkedIn if you do not already.

[Robert_Nichols1]

clarification - explicit opt in box is not required in linkedin lead gen forms. You must include a link to your companies privacy policy, but allows for those who use the "legitimate interest" optin approach to use that. Therefore if you dont use explicit optin in your marketo instance you can continue to use linkedin lead gen forms.

however if you do want consent opt-in:

The the GDPR consent is a custom tickbox which you can make required, therefore you're just mapping a custom field from linkedin in the launchpoint connector to the right Marketo field.

[Robert_Nichols1 · Accepted solution]

sorry missed this, yes its pretty easy.

When you create the launchpoint connector - you need to map the fields, screenshot hopefully attached!

When you create custom fields you just need to redo the connector and find the custom fields and map them.

hope that helps!