How do we show specific images to specific leads within an email?

[Anonymous]

Hello all!

We (Celena Price and I) are new to the area of personalization in emails and we currently do not have a CRM integration with Marketo.

Here is what we'd like to do:

We have 27 Sales reps.  Each lead has a rep's name attached to it via a custom field (WAMNAME).

We need to be able to send emails to those leads that will have a picture of the correct rep for that specific lead. We have thousands of leads. It would be like using an image as a token.

We are not sure about the best way to accomplish this and have been reading about dynamic content, snippets, segmentations, etc. with hesitantcy to move forward without a "best course of action".

Thanks in advance for any insights!

Samantha Lee

[Justin_Cooperm2]

My recommendation would be to use an Email Script token for this if you are comfortable with that. If it is too intimidating, then you can use Dynamic Content on a region of the email where you would define each segment of the segmentation to represent leads for each of your sales reps.

[Justin_Cooperm2 · Accepted solution]

Another option is create another custom field with a URL to the sales rep's image in Marketo. You could run a few campaigns to say "for all leads with sales rep = John -> add URL http://www.company.com/myPicOfJohn.jpg"

Then you could just say that src of your image in your email is being filled by a token of that value -> {{lead.SalesRepPic}}

[Stijn_Heijthuij]

That's how I've done it previously and has more flexibility than a Segmentation. When enforced with Smart Campaigns it might just be the best way.

[Anonymous]

Thanks Justin.  This sounds like it would be the best solution, seeing as though we will potentially add sales reps in the future. 

[Mikes_Jones]

Justin Cooperman​ Can you elaborate on that? Or do you have any documentation on that method? Thanks!

[Dan_Stevens_]

We used the approach that Justin Cooperman​ mentioned - where we created custom fields in Marketo for things like headshot filename, phone number, LinkedIn ID, email address, signature file, etc.

[Anonymous]

Hi there - I want to do this exact same thing, but I'm not following your last line of your instructions:
   "Then you could just say that src of your image in your email is being filled by a token of that value -> {{lead.SalesRepPic}}"

What does it mean to "say that the src of your image is..."? Where / how do I enter in Marketo the token that is the URL of my image?

Thanks for your help!

[Dan_Stevens_]

The source of the image, e.g.: https://pages.marketo.com/images/DanStevens-headshot.png.  The value "DanStevens-headshot.png" would be what is stored in the custom field we create (since the rest of the URL is common for all; and would allow this to still work even if the main URL changes down the road).

[Anonymous]

Thanks, Dan. Unfortunately, I'm still not getting an image. I am successfully pulling the URL of the image via my token, but it's displaying the URL ... not showing the image. Any ideas what I'm doing wrong? (Alternately worded: Where in the Marketo email editor do I enter my token that has the source of my image?)