I was just diving into the Email Insights tool to do a little research on how my emails are performing. I haven't taken the time to watch any tutorials, but does anyone else feel this product is non intuitive and makes little sense? I have been using Marketo for a long time and email metrics are pretty basic... but I guess I need to spend some time watching or reading the tutorials. Curious what others think.
I agree with you. And it's not very intuitive on how to create custom dimensions either. I actually set up a mentoring session for Email Insights next week. If the mentor happens to share any helpful links/tutorials (aside from the product docs.), I will post them here for you
a lot of it comes down to what you're looking for and how well your system and/or naming conventions are setup. I've found a lot of value being able to check device, location and email type, quickly with only a few clicks. To do too much more or to get in the weeds it becomes a bit more complicated -- but again, depends what you're looking to do.
The reason this doesn't "feel" like native marketo is because it was an acquisition back in 2016, I believe. It's come along way since then. Have you read through all the support docs on it to find out how to do what you want? Email Insights - Marketo Docs - Product Documentation
Curious to hear more of what you're trying to do...
My personal opinion is that the email performance reports should have been enhanced to include the data and visualizations that email insights provides. But that's just me.
You’re spot-on Darrell.
I agree. I feel like I have to work harder to get the data I need from email performance reports than I have had to using other software like IBM Marketing Cloud/Silverpop and WhatCounts Publicaster/Campaigner.
Agree with everyone here. As much as I love using Marketo, the analytics are severely lacking. I really hate that when I want to pull a Smart List of contacts that clicked on links in an email, that the report does not provide a URL column next to their name. So you have to pull a separate Smart List for every link.
Yes Jennifer, I agree we want to see this data on users who clicked which link rather than an aggregate display, what would be cool is for Email Link Performance to allow a drill down link on the number displayed per link, like a mini RCA report, wonder if there's an upvote somewhere on this.