About Valerie_Whitin2

Valerie_Whitin2 · ‎05-13-2019

I don't have an answer but I have noticed the same behavior recently. The only ways I've been able to work around it is to either zoom the page way out. And/or if you click on the email and scroll down with the arrow keys on the keyboard it seems to work.

Valerie_Whitin2 · ‎04-26-2019

Is there anyone that currently or has used Sendoso for direct mail programs? Especially if you had it integrated with Marketo. I'm just looking for any general feedback (pros/cons) at this point.

Valerie_Whitin2 · ‎04-25-2019

This doesn't work when you run an A/B test on an email program. Especially when you are testing something like a subject line or time of day send where there is no separate email asset.

Valerie_Whitin2 · ‎04-24-2019

Hi Jake Kalinoski You will have to pull it for each version of the email you had. But in the email link performance report itself, select the email program in the set up. Then in the smart list add a filter called "delivered email" select the email you tested, then add the constraint "Test Variant" and select which version you want to look at. Then that will only give you the numbers for that specific version. This also works in the email performance report. Hope this helps!

Valerie_Whitin2 · ‎02-01-2019

Hi Natascia Almeida - yes, it will still let you know which one wins. You will get the normal email program dashboard results with the A/B test results broken out.

Valerie_Whitin2 · ‎01-31-2019

Hi Michaela Morales You would set the test sample size to 100% for it to work that way. That means it will evenly split your test among 100% of the audience you selected. Which would in turn be a true 50/50 split. It will still make you select a time to "send the winner" but really nothing will happen other than you will get an email with the results of the test. This is how I've almost always run my tests and have never had any issues. I hope this helps answer your question

Valerie_Whitin2 · ‎01-18-2019

Congrats everyone!

Valerie_Whitin2 · ‎10-09-2018

Hi PJ Walerysiak That does sound like odd behavior. Have you spoken to support yet? I've recently had some issues in our A/B reporting as well which they said they are working on fixing...not sure if it is related or not though!

Valerie_Whitin2 · ‎07-05-2018

More than likely, if it is hosted on their platform, you will need to do the good ol' list upload. Ask them to send you the final list after the webinar has completed and then you can upload the leads into a campaign in Marketo. You may also want to coordinate with them to see what type of follow-up marketing they are doing to make sure there isn't a lot of overlap with any of the same messaging. Also one thing I've done in the past, is to add messaging you can put on the front end of the registration process so people know their information will be shared with all partners involved.

Valerie_Whitin2 · ‎06-12-2018

I'm curious if anyone has found any other reason for this happening. We have been having the same issue for months now and we can't figure out why (we don't have any #s in our urls). We've been going around and around with support about this and haven't gotten anywhere useful. In all fairness it may not be coming from Marketo, but we've only seen this happening on links coming from Marketo and not other sources which lead us in their direction. UTM parameters are very important to us as that is what feeds several things on our page that impact attribution reporting and the user experience. So far the reasoning we have been given, although I'm not fully convinced of either reason: - Email providers and spam checkers may be removing them - There is a limit of url lengths which is 256 characters, the Marketo tracking code is 227 characters alone Is there truth to any of the above? Are there any other possible reasons, anything else we are doing that may cause this? We do use a lot of tokens to build our URLs in many cases, so we're not sure if that is part of the problem or not? Sanford Whiteman maybe you have some insight?

Valerie_Whitin2 · ‎05-11-2018

Hi Phillip Wild I've been seeing some similar issues. But I have a quick question about how you are tracking in GA to compensate for this? We have been seeing some funky things in GA where it is not reporting on the utm medium that we have on the links in Marketo. So, I'm wondering if it is something to do with the Malformed links or not? Curious to hear your thoughts on this.

Valerie_Whitin2 · ‎04-17-2018

Hi Liz Davalos, I've worked a lot with partner companies in previous roles I have had. This was a common part of our co-marketing campaigns. Unless you have any proprietary reasons not to share, I don't see the issue with sharing the results of the campaign. We never would share specific lead lists or details with our partners, but overall campaign results was fine. They likely just want to understand the reach was to compare to the number of conversions they had on their side. That way they can start analyzing their content and CTAs to see what leads to quality leads. It will also help them understand if they are getting good results from working with your company as a partner.

Valerie_Whitin2 · ‎04-11-2018

Hi Amy Connor, We used Splash in a previous company I worked for. At the time we did not have a Marketo integration, not sure if it even existed at the time. I liked Splash and it was super easy to use and quickly throw together a registration page. We eventually moved off of it onto using Attend, there are other ones out there though that looked just as good. We needed something a little more robust than Splash. Splash is still 1345 times better than the Marketo check-in app I do believe by the time I left the company they were still using Splash for internal corporate events though, our HR team thought it was easy enough for them to manage on their own.

Valerie_Whitin2 · ‎04-10-2018

If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".

Valerie_Whitin2 · ‎04-05-2018

HI Taryn Spiller, I am also no legal expert on this, but we do not do business outside of the US. There is a small chance we would every have people from Canada or Mexico in our database, but almost no chance anyone from the EU. But as a safety precaution what I've been recommending is that we just have campaigns that delete any and all leads that come in from the EU.

Valerie_Whitin2 · ‎04-02-2018

Yoav Guttman Hmmm I don't know why that wouldn't work. Although, I'm wondering if in your flow steps you could combine all three send alerts into one step? A person can only qualify for one choice, and it goes in top-down order. So, something like this? Choice 1: If Visited web page contains - 100% - Send Alert Choice 2: If Visited web page contains - 75% - Send Alert Choice 1: If Visited web page contains - 50% - Send Alert

Valerie_Whitin2 · ‎04-02-2018

HI Carrie St Clair - If I understand your questions correctly, when I set this up at a previous company we had our scoring campaigns looked roughly like the below (I can't remember the exact wording they use) Trigger Visits Web Page Web Page contains watched 25% This way if anyone watches the video at least 25% they will be scored. We had one trigger campaign built for 50% and one built for 100%. If you want to score for more than just one level, keep in mind someone who watches 100% also will qualify for the 75, 50, 25, and played programs as well. So, keep that in mind when calculating how much to score for each category. I think we gave them 5 for 50% and 10 for 100% - so someone who watched the whole video would have a total of 15 points! I hope this helps!

Valerie_Whitin2 · ‎03-27-2018

Hi Yoav Guttman Do you have an image of your flow steps? I do know that if someone watches 100% then they also qualify for the 50 and 75%, first. I get what you are doing with the wait step but I wonder if there is something in the flow logic that could help solve for this, but it would be helpful for me to see what you already built! Thanks, Valerie

Valerie_Whitin2 · ‎03-14-2018

Hi Eleanor Jones, I'm happy to help, feel free to DM me any questions you might have? Or types of things you are looking for more info on. Thanks, Valerie

Valerie_Whitin2 · ‎03-13-2018

BrightTalk does not require a download but does require the lead to have a login to the BrightTalk platform. Although it is free for them. Not sure if it meets all of your requirements or not.

Valerie_Whitin2 · ‎03-02-2018

Hi Jessica Leung, Is there cross over between the three businesses? If so, your approach makes sense to me. If not, then you could use just one text field that you can populate with each company name. You can also use the Marketing Suspend function to make sure company B and C leads don't get pulled into future campaigns.

Valerie_Whitin2 · ‎03-01-2018

It is based on the open rate. Which is calculated by # of opens/# delivered. So, it is possible for the B test group to win if it had a smaller delivery group. Hope this helps!

Valerie_Whitin2 · ‎02-20-2018

Could you also just sent to an internal distribution list (i.e. account-managers@companyname.com )? Then each account manager can simply filter by their name or territory in the spreadsheet.

Valerie_Whitin2 · ‎02-14-2018

Sarah Sicignano I just left my last company where we had the same set up. What are some of your specific questions, I can try to answer them - you can shoot me a private message if that is easier. Happy to help! Thanks, Valerie

Valerie_Whitin2 · ‎02-13-2018

Congrats to all of the new Champions!!

Valerie_Whitin2 · ‎02-12-2018

Hi Kerry Risley, I don't think you can use tokens in smart lists, unfortunately 😕 But you should be able to set the filter to "in time frame" "Today". Hopefully that helps! Thanks, Valerie

Valerie_Whitin2 · ‎02-12-2018

Marketo now has a beta CRM de-sync tool. Historically you had to migrate to a whole new instance, where you had two options. Either get a full instance copy where all programs and assets were copied over, you would be responsible for migrating contacts and assigning them back to the appropriate programs, as noted by Jason. Or the second option was to build from scratch. But now, they have a tool where you can de-sync an old instance of SFDC, thus opening up that API connection and allowing you to sync a new instance or a different CRM. You will definitely want to ask your account manager about this. I went through it as we had migrated from SFDC to NetSuite, and it was SO MUCH EASIER!

Valerie_Whitin2 · ‎02-09-2018

Carol Schumaker I will second what you had heard earlier...**** no to Oracle/NetSuite!! It is a nightmare and the integration with Marketo will make you want to pull your hair out I'm personally a huge fan of SFDC, but as others have said it really depends on your business needs. I love the huge ecosystem with SFDC, making it easy to find resources when you need (i.e. consultants, blogs, videos etc). The integration with Marketo is so easy to set up and use (at least in comparison with NetSuite). I haven't used any of the other platforms you mentioned. But the best advice I can give with what ever platform you choose, DO NOT RUSH the implementation process! I think that is why so many people struggle with issues later on is because they rush to get things up and running but then run into a lot of issues later. Good luck in your decision!

Valerie_Whitin2 · ‎02-08-2018

I ran into a similar issue several years ago where any sort of confirmation or download emails we were sending after form fills would "bounce" for everyone, but it was never actually even being sent. I'm not sure if this is the same issue or not, but we had to go around and around with Marketo Support for several months looking for a fix. It got to the point that every time someone registered for an event or downloaded a paper we would trigger an alert to our intern who would then individually send the follow-ip emails...it was fun with a capital F!! I left that company before it was ever officially fixed so I'm not sure what the solution or reasoning behind that ever was, but it may be worth opening a ticket. I hope it isn't the same issue and it is a simple fix for you though, Jeff Smith!

Valerie_Whitin2 · ‎02-06-2018

Hi Amelia Low, If I understand correctly, you're asking more about how to actually test the functionalities of the trigger campaigns to make sure they are triggering correctly? If I'm right, I would suggest maybe creating a few internal test leads, maybe with a few people on your team. You could start by sending them an email and then have them click through the website and fill out forms to start getting scored. You'll want to make sure people take the actions that are actually being triggered off of. Then once you are comfortable with that and are ready to launch there are probably lot of threads and reports available to help you measure the effectiveness of your scoring model. Like Grégoire Michel said above, you'll want to let your campaigns run for awhile before being able to truly measure the effectiveness of the scoring model. Thanks, Valerie

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