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Congrats to all of the champs! I'm glad hard work pays off for so many with Marketo
You also have to keep in mind if there are ANY updates on the record in SFDC it will be pushed back into Marketo. Not just when a sales rep works the lead, but any update to any field will trigger the sync. There was a great post written about how to create a custom sync filter here: Instructions fo...
We have an empty stream that we call "Bad Data" that we put leads like this into. This means they remain in the program for reporting purposes and we can easily track the number of people that were unqualified (unsubscribed, email bounced, unqualified by a SDR, etc) while a member of the engagement ...
This is awesome! Where were you 6-9 months ago when I went through this myself?We ended up creating additional logic into our SFDC triggers, preventing sales prospecting leads from coming into Marketo (we had a hard rule against marketing to purchased lists) until they became a customer. We had Ring...
Unfortunately, I'm pretty sure LinkedIn shut down their Lead Accelerator product.
We started to implement ToutApp but had to pull the plug on them because it wasn't actually performing the way it was supposed to with our instance of SF. We are now in the middle of implementing InsideSales. In my experience with each, they don't truly integrate with Marketo (even though both compa...
Using the "Activity is Logged" filter from SFDC, is there a way to trigger it based off of the activity type, rather than the subject?