Drip Campaign Options

[Frank_Breen2]

We have a subscription that lasts 1 month, but a month is not always 31 days.

Example 1: if I subscribe on 8th February 2017, my subscription expires on 7th March 2017 (27 days)

Example 2: if I subscribe on 10th April 2017, my subscription expires on 9th May 2017 (29 days)

Example 3: if I subscribe on 19th July 2017, my subscription expires on 18th August 2017 (30 days)

What's the best way to setup a drip campaign so that it sends communications for the duration of the subscription?

[Grégoire_Miche2]

Hi Frank,

• Create a field to store the end date
• When the person registers, add the person to a static list and call a webhook (from one of the 4 webhook platforms available in the Launchpoint, see the list here: https://nation.marketo.com/message/152050#comment-152050) to calculate the subscription end date
• Have another batch smart campaign that runs every day, and remove from the smart list all leads which are a member of it and which subscription end date is passed
• Set up your drip campaign flow or engagement program to test that the person is a member of the static list in order to send email.

-Greg

[Josh_Hill13]

The Wait Step date token won't work here?

I also see a way to run a batch entry daily, with a Remove Step referencing the expiration date somehow. Something like if Expiration Date is Today, then Remove from Flow. Might need more tinkering than that.

[Grégoire_Miche2]

Hi Josh,

Yes, the wait step token will work but the hard point is to set it's value. Since the number of days depends on the month you are in, better use a webhook. And if you use a Webhook to set the value, as the webhook is asynchronous, you have to wait until the value is set to be able to add the lead to a wait step.

The yes, you can remove from flow at the expiration date, but only if you are using a flow So I was suggesting to use a list as a "marker".

-Greg