Does Marketo automatically remove bad emails?

[Lalida_Sriyords]

Hi there,

Just curious to know - does Marketo automatically remove bad email addresses when pulling smart lists or sending emails? We're just double checking to see if we have to add anymore filters into our parameters.

Thank you!

[Matjaž_Jaušove2 · Accepted solution]

Hi,

it suspends the hard bounced/invalid addresses for future emails, but by default it does not remove them from the system.

Best;m

[Akshay_Pant]

Hi Lalida Sriyordsa

I would like to share here that Marketo doesn't have the functionality to remove bad email addresses on its own under smart lists. You would be required to add separate segmentation/filters to remove bad email addresses.

Also, I would like to add that if you want we can connect over a quick call to discuss our "Contact Washing Machine" which could help you to resolve your issue.

Contact Washing Machine – Advanced technology for data wash | Grazitti Interactive

Thanks & Regards

Akshay Pant

[SanfordWhiteman]

Akshay, to again quote the Community rules...

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[Akshay_Pant]

Hi Sanford Whiteman

Thanks for the information, I will surely keep that in mind for future posts.

Thanks,

Akshay Pant

[Lauren_Aquilino]

If an email hard bounces, Marketo will mark the Email Invalid field as TRUE. It will not send an email to invalid email addresses, but they will still be included in smart lists unless you add the Email Invalid filter to exclude them.

Lauren

[Lalida_Sriyords]

Thanks so much for the quick reply!

[Anonymous]

Hi Lalida,

I ensure that all leads/contacts who do not meet our mailing eligibility are not included in any send by using a Segmentation Filter.

In the database section of Marketo I have built a segmentation called SM - Mailing Eligibility Segment

This is used as the first filter for all our mailing smart campaigns

I have created this table for my marketing/sales team to understand the reasons and logic behind some of these

There are quite a few doc's and posts you can read to help you understand this further -

Unsubscribe vs. Marketing Suspended for contacts no longer with company

https://nation.marketo.com/message/174324-unsubscribe-vs-marketing-suspended-for-contacts-no-longer-...

Why is "Marketing Suspended Cause" not a field we can use?

https://nation.marketo.com/message/115708

Marketing suspended status

https://nation.marketo.com/message/158060-re-marketing-suspended-status#comment-158060

How do you use Marketing Suspended?

https://nation.marketo.com/message/94321#comment-94321

Process to marketing suspend

https://nation.marketo.com/message/125022#comment-125022

Create a Segmentation

https://docs.marketo.com/display/public/DOCS/Create+a+Segmentation

Segmentation Order Priority

https://docs.marketo.com/display/public/DOCS/Segmentation+Order+Priority

Use Segment Filters in a Smart List

https://docs.marketo.com/display/public/DOCS/Use+Segment+Filters+in+a+Smart+List

Segmentation examples: How do you segment your leads?

https://nation.marketo.com/message/150879-segmentation-examples-how-do-you-segment-your-leads

Segmentation & List Building Best Practices?

https://nation.marketo.com/message/155850-segmentation-list-building-best-practices

Cheers!!

[Stepan_Egorov]

Hey Kara,

In your Email Eligibility segmentation, you have options "Email Invalid", "Marketing Suspended" and "Unsubscribed". Does it hold true thar if you were not excluding these through filters, these leads still wouldn't receive emails? It seems to me that Marketo would auto-exclude them from sends anyway. Why then should we bother about creating a special segment and filters for them? Maybe I am missing out on something? Please clarify.

[Anonymous]

Hi Stepan Egorov​

Having these included in the segmentation allows insight into the database numbers that have this status plus ensures segmentation shows complete picture of database numbers.

Cheers!