Just curious to know - does Marketo automatically remove bad email addresses when pulling smart lists or sending emails? We're just double checking to see if we have to add anymore filters into our parameters.
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I would like to share here that Marketo doesn't have the functionality to remove bad email addresses on its own under smart lists. You would be required to add separate segmentation/filters to remove bad email addresses.
Also, I would like to add that if you want we can connect over a quick call to discuss our "Contact Washing Machine" which could help you to resolve your issue.
Thanks & Regards
Thanks for the information, I will surely keep that in mind for future posts.
If an email hard bounces, Marketo will mark the Email Invalid field as TRUE. It will not send an email to invalid email addresses, but they will still be included in smart lists unless you add the Email Invalid filter to exclude them.
I ensure that all leads/contacts who do not meet our mailing eligibility are not included in any send by using a Segmentation Filter.
In the database section of Marketo I have built a segmentation called SM - Mailing Eligibility Segment
This is used as the first filter for all our mailing smart campaigns
I have created this table for my marketing/sales team to understand the reasons and logic behind some of these
There are quite a few doc's and posts you can read to help you understand this further -
In your Email Eligibility segmentation, you have options "Email Invalid", "Marketing Suspended" and "Unsubscribed". Does it hold true thar if you were not excluding these through filters, these leads still wouldn't receive emails? It seems to me that Marketo would auto-exclude them from sends anyway. Why then should we bother about creating a special segment and filters for them? Maybe I am missing out on something? Please clarify.
Hi Stepan Egorov
Having these included in the segmentation allows insight into the database numbers that have this status plus ensures segmentation shows complete picture of database numbers.