[Coffee Break] Interactive Webinars - Event Concluded

[Jon_Chen]

This event has concluded - please stay tuned for future Coffee Break events!

Unlock a seamless, native experience for creating, managing, and delivering events within Adobe Marketo Engage. Our Interactive Webinars feature provides a range of prebuilt, customizable meeting templates, allowing you to tailor your events to your unique needs. Engage your audience with interactive features like screen sharing, file sharing, chat, audio/video broadcasting, and interactive online activities.

Please note that this is a text-only event that takes place on the Marketing Nation Community and there will no webinar, call, or recording. All questions, comments, and Product Manager replies will be accessible by anyone on the Community thread.  

For some guidance, here are some sample topics you can ask these experts about:

• Martech Consolidation - Marketing Automation and Webinar Partners
• Create & Conduct Webinars as a structured process
• Leverage webinar insights into Marketing Campaigns

Additional follow-up resources can be reviewed below:

• Community Resource: Getting Started with Interactive Webinars
• Experience League Documentation: Best Practices for Interactive Webinars
  • Create an Interactive Webinar
  • Designing an Interactive Webinar
  • Promoting an Interactive Webinar
  • On-Demand Webinars

REQUIREMENTS TO PARTICIPATE

1. Must be signed into the Marketing Nation Community during the 1-hour period
2. Must post an Adobe Marketo Engage question or comment on Interactive Webinars.
3. Must tag the Product Manager in your question Tarun Arora, Nilesh Dalvi (@TarunA, @ndalvi)
4. You can ALSO post your question or comment to the Q&A session in advance if you are unable to attend the live event
5. Please note this is a TEXT-ONLY event, meaning that there will be no webinar, video call, or recording. All questions and answers will occur on this thread!
6. Please be sure to REFRESH the page periodically so you don't miss responses from our PMs or newly asked questions

This event has concluded - please stay tuned for future Coffee Break events!

[crmdr]

What would be some of the considerations when trying to decide whether to use Marketo's Interactive Webinars versus a third party webinar solution?

[crmdr]

In the Interactive Webinars documentation, I see reference to Adobe Connect.  Is Adobe Connect already included as part of Interactive Webinars, or does it need to be purchased separately?

[TarunA]

Adobe Connect is the technology that powers Interactive webinar setup and delivery and powers Interactive webinars. When you use Interactive webinars you don't need any new license, any new setup or any additional user addition activity. It all gets baked into the product.

Pretty Amazing right ? @crmdr 

[TarunA]

You should consider using Interactive webinar over others Webinar tools on the below USPs

1. Single vendor support and if you are looking for your Martech Consolidation with one vendor

2. Seamless webinar creation, setup, delivery and post delivery in one platform that is Marketo

3. Get rich data insights like polls, QnA, attendance time and more into native activities and utilize them in your smart campaigns

4. Get all of this included in your existing package (with some limits)  at no additional cost.

[Jroscoe]

What would you suggest as the amount of time it takes to get started with your first Interactive Webinar?

[TarunA]

30 minutes is all you need to setup and run with interactive Webinars 🙂 

Its that simple !!

[priyammathur]

Hi, @TarunA and @ndalvi apart from interactive features like polling, surveys, chat, and Q&A what major difference is there if we compare Interactive webinar with ON24 and Zoom. Can we have a POV on it to understand. Also, are any updates planned for interactive webinar like adding more languages and expanding for more participants.

[ishavkhan786]

Can reuse interactive webinar if yes how many time we can do this and, what about for previously held session @TarunA, @ndalvi

[TarunA]

Yes you can clone an Interactive webinar and use the same room template and you are up and ready in like 5 minutes

@ishavkhan786