We can't count on our leads having a default reminder set. My co-worker and I both missed a Marketo webinar b/c our calendar file didn't include a pop up reminder which we were used to having on all of our other invites. So I guess I'm even an example of someone who must not have my default reminder set. It seems a weak hope to count on.
Allison, we have a new service in Beta called magICS (geeky name subject to change!) that allows you to have dynamic ICS files, including not only reminders but tokenized text. For example, you can include the lead owner in the event title: "Meet Linda from CorpoSoft." If you're interested, my email is below.
Sanford Whiteman, Chief Technologist
FigureOne, Inc. Professional Services