🗣️ [Mentor Ellen Schwier] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[EllenSchwier]

@Natali_teplit1 @keonimira @Kym_Harper That is a very good guess, however, it is no longer the case. Marketo used to use pre-fill also on a main website when a person was cookied but due to privacy concerns, this changed to only when someone clicks from a Marketo email to a Marketo landing page. The idea is that this is the only scenario when Marketo is 100% sure it is you (and can therefore display personal information like email address and phone number).

Interestingly, progressive profiling does work as long as the person is cookied (main website OR Marketo landing page), but this is because Marketo only needs to evaluate if the field is populated and not display any of the information.

[Kym_Harper]

Oh good to know!

[joelfernandoLTI]

3. When someone clicks from a Marketo email to a Marketo landing page (The email link must have mkt_tok enabled)

[EllenSchwier]

Let's talk about some nitty gritty details. There will often be questions on the exam that want you to know which other tools Marketo can have a native integration with. For example, it's good to know:

- Which CRMs have a native integration?

- Which webinar platforms have a native integration?

The new exam is much better at asking questions about troubleshooting and system maintenance, but there are still occasionally questions that just ask about limits. For example:

- What is the max number of active segmentations allowed? 

- What is the max number of rows you can export in a smart list?

And sometimes there are questions that test your knowledge of Marketo naming conventions, so I suggest refreshing your knowledge of Marketo report names. And knowing how period costs work (there is always one question on this and it's always the one I get wrong). 

[joelfernandoLTI]

SFDC, Microsoft dynamics & Veeva CRM - have a native integration

Adobe connect, Zoom, Webex, GotoWebinar, on24, level 3 web meeting, Cvent -  Webinar platforms have a native integration

you can create up to 20 segmentations and up to 100 segments within them

Export - 20K rows at a time

[keonimira]

Without accessing Marketo, is there a resource that lists Webinar platforms with native integration? I was having the hardest time trying to locate anything.

[EllenSchwier]

Adobe is opening considerations to reward engaged aspirants with a 50% certification exam voucher if you fill out the following survey. Be sure to check it out!

https://forms.office.com/r/M0QZUCbAKG

1. @Isabella_Saturn 
2. @Kym_Harper 
3. @Nitesh 
4. @Jen_Dearinger
5. @ToddRoll8
6. @Luana_Iftimie 
7. @jonathanmoreira 
8. @WiseBritt08 
9. @Natali_teplit1 
10. @joelfernandoLTI